Arun Kumar

Arun Kumar Email and Phone Number

Founder and Managing Director @ Axiom Gen Nxt India Pvt Ltd
Bengaluru, KA, IN
Arun Kumar's Location
Bengaluru, Karnataka, India, India
About Arun Kumar

I am Arun Kumar, Founder and Managing Director of Axiom Gen Next India Pvt Ltd and Big Biking Commune. With over 35 years of experience in the dynamic field of marketing, I have dedicated my career to driving innovation and creating impactful solutions that foster growth across various industries.Professional Journey:My entrepreneurial journey began at Christ College, Bangalore, where I pursued an undergraduate degree in Arts and a postgraduate degree in Marketing Management. The disciplined environment and rigorous academic curriculum at Christ College instilled in me values of integrity, perseverance, and community service—principles that have guided my professional ethos.Starting as a first-generation entrepreneur, I bootstrapped funds and resources to establish Axiom Gen Next, now one of India’s leading 'Go to Market' agencies. We operate across five locations in India, supported by a comprehensive Pan India Vendor and Resource Network. Our services encompass 'Practivation' (PR Activation), MICE, integrated marketing, visual merchandising, PR, GTM, BTL+ATL strategy execution, and New Age Marketing. We have had the privilege of working with esteemed brands such as ITC, P&G, HLL, C&P, GM, Gillette, TVS, Hero Honda, Tata Motors, EXL, HP, Kewaunee, Rittal, Häfele, Geberit, WellSpun, Cauvery Health Care, Athulya Senior Care, 3M, Ultratech, Bharath Matrimony, and more. In addition to Axiom Gen Next, I founded Big Biking Commune (BBC), a community-driven initiative that connects biking enthusiasts across the country. BBC is more than just a platform; it is a movement celebrating the spirit of biking. We are launching a new integrated mobile app and immersive customized programs for brands to engage with the motorcycling community. Our initiatives, including 'Motography', 'MotoYoga', and national and international motorcycle rides, aim to foster deeper connections and create memorable experiences. BBC, started as an initiative to contribute to the biking community, owns over 10 IPs like Motography, MotoYoga, Filter Kaapi Rides, and MILES, a learning initiative successfully incorporated into program for PG students at IIMB.Connect with me:I welcome opportunities to connect with like-minded professionals and explore collaborations that drive innovation and growth. Feel free to reach out to me to discuss industry insights, marketing strategies, or simply to share a passion for biking.

Arun Kumar's Current Company Details
Axiom Gen Nxt India Pvt Ltd

Axiom Gen Nxt India Pvt Ltd

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Founder and Managing Director
Bengaluru, KA, IN
Arun Kumar Work Experience Details
  • Axiom Gen Nxt India Pvt Ltd
    Founder And Managing Director
    Axiom Gen Nxt India Pvt Ltd
    Bengaluru, Ka, In
  • Axiom Gen Nxt India Pvt Ltd
    Founder & Managing Director
    Axiom Gen Nxt India Pvt Ltd Apr 1995 - Present
    Bengaluru, Karnataka
    As the Founder and Managing Director of Axiom Gen Next India Pvt Ltd, I lead one of India's premier and long-standing 'Go to Market' agencies, a testament to innovation, strategic planning, and a commitment to excellence.Axiom Gen Next is a pioneering force in the marketing landscape, offering comprehensive services to meet our clients' dynamic needs. We operate across five locations in India, supported by a robust Pan India Vendor and Resource Network, ensuring high-quality service delivery nationwide.Services:Our extensive services include:Practivation: Industry’s first and oldest PR Activation company, setting benchmarks in PR strategies.MICE (Meetings, Incentives, Conferences, and Exhibitions): Delivering seamless event experiences.Integrated Marketing: Crafting cohesive marketing strategies.Visual Merchandising: Enhancing brand visibility.Public Relations (PR): Building and maintaining positive public images.GTM (Go-to-Market) Strategy: Developing and executing market entry strategies.BTL+ATL (Below The Line and Above The Line) Strategy Execution and Development: Implementing comprehensive marketing campaigns.New Age Marketing: Leveraging AI and ML to curate next-gen customer experiences.Our prestigious clients include ITC, P&G, Gillette, TVS, Hero, Honda, Tata Motors, EXL, HP, Kewaunee, Rittal, Häfele, Geberit, WellSpun, Cauvery Health Care, Simply Fresh, Athulya Senior Care, 3M, Ultratech, and Bharath Matrimony, for which we executed a Guinness World Record for the longest wedding album.Innovation is central to Axiom Gen Next. We have ventured into Virtual Marketing, supported by a team specializing in AI and ML to create personalized marketing solutions. Our value proposition IPs, such as 'Practivation', set industry standards.We plan to strengthen our Pan India Vendor and Resource Network and expand our capabilities. Our vision is to be a trusted global partner, known for delivering exceptional value and sustainable growth.
  • Big Biking Commune Pvt. Ltd.
    Chief Convener & Founder
    Big Biking Commune Pvt. Ltd. Feb 2018 - Present
    Bengaluru Area, India
    As the Founder of Big Biking Commune (BBC), I am proud to lead a unique, community-driven initiative that connects biking enthusiasts across the country. BBC is more than just a platform; it is a movement that celebrates the spirit of biking and fosters a vibrant community of riders and brands.Big Biking Commune is the world's first Biking Experience Aggregator, dedicated to bringing together biking brands, bikers, and the entire ecosystem of motorcycling. Our mission is to create a seamless and enriching experience for all members of the biking community.Services and Initiatives:BBC offers a wide range of services and initiatives designed to enhance the biking experience:Integrated Mobile App: We are launching a new app that provides an all-in-one platform for bikers and brands to connect, share experiences, and participate in events.Customized Program Platform: We are developing an immersive, customized program platform to help brands engage with and develop the motorcycling community.Community Engagement: Initiatives like 'Motography', 'MotoYoga', and 'Filter Kaapi Rides' are designed to foster deeper connections and create memorable experiences.National and International Rides: We organize various motorcycle rides, both national and international, to promote camaraderie and adventure among bikers.Innovation and community building are at the heart of BBC. We continually seek new ways to enhance the motorcycling experience, leveraging technology and creative strategies to stay ahead. Our programs, such as MILES (an immersive learning program using motorcycles as a learning medium, successfully incorporated into the curriculum for PG students at IIMB), showcase our commitment to innovative community engagement.At Big Biking Commune, we are passionate about creating a thriving ecosystem for bikers and brands. By fostering connections and delivering unique experiences, we strive to make a lasting impact on the motorcycling community.
  • Locitite India
    Sales Head - Tn
    Locitite India Feb 1994 - Feb 1996
    Chennai Area, India
  • Brindavan Beverages (Coca Cola Company)
    Sales - Key Accounts
    Brindavan Beverages (Coca Cola Company) Jan 1993 - Jan 1994
    Bangalore

Arun Kumar Education Details

Frequently Asked Questions about Arun Kumar

What company does Arun Kumar work for?

Arun Kumar works for Axiom Gen Nxt India Pvt Ltd

What is Arun Kumar's role at the current company?

Arun Kumar's current role is Founder and Managing Director.

What schools did Arun Kumar attend?

Arun Kumar attended St. Joseph's College Of Business Administration, Christ College - Bangalore, Kendriya Vidyalaya.

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