Arunkumar B

Arunkumar B Email and Phone Number

Database & Contact Centre Operations Leader @ Watermark Marketing Private Limited
bengaluru, karnataka, india
Arunkumar B's Location
Bengaluru, Karnataka, India, India
About Arunkumar B

15+ years experienced professional with abilities to work across teams and extensive experience is driving integrated marketing campaigns for brand building and demand generation.Proven project management skills in executing marketing initiatives for fortune 500 companies.Process oriented Data management and governance with deep understanding on industries segments and community building exercise

Arunkumar B's Current Company Details
Watermark Marketing Private Limited

Watermark Marketing Private Limited

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Database & Contact Centre Operations Leader
bengaluru, karnataka, india
Employees:
31
Arunkumar B Work Experience Details
  • Watermark Marketing Private Limited
    Agm - Database And Contact Centre
    Watermark Marketing Private Limited Jul 2023 - Present
    Bengaluru, Karnataka, India
    Key role of Database development and maintenanceManaging contact center operational efficiency and project deliveriesKey initiatives in data driven marketing strategies and special projects
  • Cab Experiences
    Database And Response Operations Lead
    Cab Experiences Aug 2017 - Jun 2023
    Bengaluru Area, India
    Managing project deliveries and data operations through the team of 10 members• Key responsibility of Database build initiative within data team on Enterprise, Developer, Individual professionals.• Project management for key IT clients Cisco, Google,Qualcomm and non-IT client Toyota, Bloomberg, Nike, Herbalife, Godrej.• Utilizing audience criteria to build email lists from DM databases.• Utilizing database to create strategy for creating direct marketing campaigns.•… Show more Managing project deliveries and data operations through the team of 10 members• Key responsibility of Database build initiative within data team on Enterprise, Developer, Individual professionals.• Project management for key IT clients Cisco, Google,Qualcomm and non-IT client Toyota, Bloomberg, Nike, Herbalife, Godrej.• Utilizing audience criteria to build email lists from DM databases.• Utilizing database to create strategy for creating direct marketing campaigns.• Practicing B2B marketing through direct email marketing and Tele marketing for Lead Generation campaigns (Cisco).• Audience generation and registration management for large flagship events (Google, Facebook, Toyota, Nike, Herbalife).• Channel Marketing campaigns for Cisco and Godrej.• Vendor management for project related requirements like HTML, website development, content development and app development.• Key contributor in providing software requirement framework to developers for creating application solution to manage Master Data Management and Campaign management for the organization. Show less
  • Mrm End To End Solutions Pvt Ltd
    Senior Manager - Data Services
    Mrm End To End Solutions Pvt Ltd Apr 2011 - Jul 2017
    Bangalore
    • Managing project deliveries through the team of 10+ data analysts • Key responsibility of Database build initiative within data team on Enterprise, SMB, Developer, Individual professionals and key communities like BFSI, Healthcare, Engineering Design.• Interfaced with clients and internal delivery teams for key client projects undertaken. Clients include SAS, CA, HP, Hitachi, SAP, Microsoft, Qlikview, Intel and Media clients from Mumbai.• Workload Management • Prepared… Show more • Managing project deliveries through the team of 10+ data analysts • Key responsibility of Database build initiative within data team on Enterprise, SMB, Developer, Individual professionals and key communities like BFSI, Healthcare, Engineering Design.• Interfaced with clients and internal delivery teams for key client projects undertaken. Clients include SAS, CA, HP, Hitachi, SAP, Microsoft, Qlikview, Intel and Media clients from Mumbai.• Workload Management • Prepared Proposals and Estimates for client campaign pitches• Master Database Management (Central Repository Database Program Initiation and Execution) • Revenue contribution through project deliveries and managing projects• Experience of 1 year in managing project delivery via a team of 100+ Tele-services executives spread between Bangalore and Mumbai, Productivity, work load projection and management, Training Show less
  • Freelance
    Independent Database Consultant
    Freelance Sep 2009 - Mar 2011
    Bengaluru, Karnataka, India
    Assisting Publishing Media Companies on Database strategy implementation and marketing
  • Chandamama India Limited
    Asst. Manager - Databases, Online And Events
    Chandamama India Limited Jul 2008 - Aug 2009
    Chennai Area, India
    Subscription System: • Instrumental in analysis, design and development (Thru Third Party Developer) of a new subscription system. • Analysis and gathering information on the existing legacy system with details of data subsets requirements, program flow, user interfaces and inputs given for development.• Successful migration from old legacy system to new system on oracle backed and PHP frontendEmail Marketing & Databases: • Coordinating Internal and Email Marketing… Show more Subscription System: • Instrumental in analysis, design and development (Thru Third Party Developer) of a new subscription system. • Analysis and gathering information on the existing legacy system with details of data subsets requirements, program flow, user interfaces and inputs given for development.• Successful migration from old legacy system to new system on oracle backed and PHP frontendEmail Marketing & Databases: • Coordinating Internal and Email Marketing activities. • Acquisition and maintenance of various databases under the category consumer & specialised for promotional and marketing activities.Online: • Instrumental in backend testing, strategizing and operations for the development of the Chandamama Online Shopping site (chandamamashop.com) and maintenance. • Regular update was maintained on contents and requirements. • Inputs on user requirements (administration)/website visitor experience for the development team to design the platform accordingly. Events Coordination: • Successfully initiated and coordinated Chandamama’s foray in to the events segment with the launch of their Chandamama Childrens Day Out (CCDO). • The entire intra department and vendor management was coordinated by me. Show less
  • 9.9 Media (Formerly Jasubhai Digital Media Pvt. Ltd.)
    Asst Manager
    9.9 Media (Formerly Jasubhai Digital Media Pvt. Ltd.) 1999 - 2008
    Mumbai
    Job Designation : Asst.Mgr-Event Projects & Databases –Oct 2006 to Jun 2008 • Databases acquisition and management • Audience development with Tele Team• Events coordination and Registration Management • Some of the premier company events wherein actively involved are as follows CRN Channel forum: An event for IT related channel vendors. CTO (Chief Technology Officer) Forum: An Global event to recognise the best CTO of the year. 2005 – Malaysia, 2006 –… Show more Job Designation : Asst.Mgr-Event Projects & Databases –Oct 2006 to Jun 2008 • Databases acquisition and management • Audience development with Tele Team• Events coordination and Registration Management • Some of the premier company events wherein actively involved are as follows CRN Channel forum: An event for IT related channel vendors. CTO (Chief Technology Officer) Forum: An Global event to recognise the best CTO of the year. 2005 – Malaysia, 2006 – Paris and 2007 – Istanbul. SKOAR! : A mega gaming expo held annually in metro cities. Chemtech World Expo: An exhibition and seminar on Chemical Industry at International level.Asst.Mgr-Sales Support (Circulation) – Since 1999 (Jasubhai Digital Media) • Database & System Architecture Analysis: • Monthly and Annual MIS Generation: • Accounts reconciliation & Collections • Circulation Marketing activities Show less

Arunkumar B Education Details

Frequently Asked Questions about Arunkumar B

What company does Arunkumar B work for?

Arunkumar B works for Watermark Marketing Private Limited

What is Arunkumar B's role at the current company?

Arunkumar B's current role is Database & Contact Centre Operations Leader.

What schools did Arunkumar B attend?

Arunkumar B attended Sikkim Manipal University - Distance Education, University Of Mumbai, Manjunatha Vidyalaya.

Who are Arunkumar B's colleagues?

Arunkumar B's colleagues are Shreshtha Dubey, Jasmeen Khanam, Girish J, Shipra Singh, Sandeep Mohan, Apurva Rai, Mac Chennai.

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