• Developed portfolio (Biology) marketing campaigns and initiatives to drive growth.• Supported strategic and tactical plans with global teams for product launch and growth in market segments (Academia, Pharma, Industry). • Devised regional strategic marketing plans with understanding and leveraging customer journey maps. • Drove digital marketing to support portfolio growth and to gain new leads and prospects. • Driven continuous improvement in the portfolio to retain or grow market share. • Responsible for Technical engagement with commercial areas drives consultative selling for specialized immunoassay products.• Voice of customer collection and thought leader engagement to establish brand recall.• Partnered with sales to deliver the new product launch and revenue targets.• Identified opportunities for margin and pricing improvements, and forecast based on order intake, sales, and marketing trends.

• Oversaw the product life cycle for the kits and reagents for immunohistochemistry (IHC) and Fluorescence in situ hybridization (FISH) for automated and semi-automated slide strainers.• Successfully launched the ‘one-step detection kit’ through validation studies and managed product release.• Owned end-to-end product development, including project plan, schedule, execution and working with cross-functional PMs and development teams.• KOL engagement, customer training and awareness program design with marketing teams.• Brand promotion and lead generation through digital marketing programs (free/paid social media campaigns, SEO).• Devised local marketing strategies including CMEs, international speaker programs, round table meet with KOLs to influence potential prospects.• Preparing promotional and marketing tools including technical documents, application notes, brochures for product positioning and customer training.• Market analysis to identify opportunities and threats (SWOT) and providing feedback to the organization for product optimization.• Identifying and participating in national seminars to generate lead and customer relationship building.• Liaise with marketing, quality, and manufacturing to address product issues and improve product quality.• Hands-on experience on automated and manual execution of IHC, FISH, and ISH application workflow.• Conducted training sessions and demos for customers and internal trainees.• Acted as a bridge between the sales and customers for technical queries and helped sales in converting prospects into leads.

• Application and workflow solution development for the biopharma market and life science research market segment by integration Agilent systems in a meaningful way. • Application development for the Agilent Electrophoresis, Genomics and Automation products, Publications as application notes, technical notes and conference posters to aid in marketing campaigns. • Expertise in electrophoresis, PCR, qPCR, microarray, CRISPR-Cas9 genome editing workflows and NGS library preparation techniques and validation of new products and kits. • Developing applications for biopharma customers using LC and LC-MS systems. • Expertise in developing automation methods for life science and biopharma sample preparations using Agilent Bravo automation system using VWorks. • Authored more than 15 application and technical notes.• Integration of cross-analytical platforms to provide workflow solutions.• Co-led and deployed Agilent OpenLAB ECM system (secure data repository system) with an active role as a system admin for a team of 13 scientists

• Development, validation and New Product Introduction (NPI) of Lab901 - Protein (P200) Reagent Kits. Responsibilities included developing kits, improving sensitivity, performance qualification, developing SOP’s for manufacturing, designing and running shelf-life studies and training Production staff. • Transferred and led production unit from R&D to manufacturing unit and trained the production staff. • Implemented 5S/Lean manufacturing improvements of production processes within an ISO: 9001 production environment. • Development and validation of Operation Qualification and Performance Qualification proteins standards to enable GMP compliance. • HPLC and SDS-PAGE analysis and benchmarking to the Lab901 system (work presented at the Protein Science Forum, Cambridge, UK, Nov 2010 and PepTalk, Sandiego, USA, Jan 2011). • Liaise and contribute in technical meetings with Science, Production, and Engineering teams