Roles and Responsibilities:Personalization – Creating all kinds of Testing and Personalization activities. Experience in implementing/Troubleshooting Adobe Target Tags with various environments through TMS platforms like Adobe Launch, Working knowledge in Audience management for targeting to deliver a personalized experience to the right audience. Analyzing the success metrics and identifying the winning experiences.Audience Profiling - Profiling the audience according to the business need with the help of Data Management platforms like Adobe Audience Manager and the ability to segment the right audience for targeting.Digital Analytics and Marketing Implementation – Implement various digital analytics and marketing tags/pixels. Extensive experience in implementing Google Publisher Tag on Publisher’s websites and Evaluating Ad Placements after successful implementations. Creating Solution Designs and Tech Specs for Mobile App Implementation and coordinating with App developers and getting the Implementation done.QA check the Implementation Using debugging tools and verifying data on dashboards.Multi-Tool Integration - Ability to Integrate Multi-tools Adobe Stack - Audience Manager, Target,Campaign, Launch, Analytics and AEM

Coordinating with one or more external clients and ensure that all campaign/Trafficking requests are addressed in a timelyand prioritized manner.Working with Traffickers to ensure that the campaign setup is according to expectations.Be the primary point of contact for all ad related inquiries, both internally and externally.Working with trafficking and QA different types of campaigns such as CPA, CPM, CPC.Able to work with different platforms such as the display, in text, native, video and mobile advertising.Managing and maintaining weekly reports for internal management and external billing purposes.Providing suggestions on how to optimize ad campaigns to ensure complete delivery and maximum revenue, throughpacing reports.Can Create and analyze reports to ensure campaign performance and contract compliance through campaign completionreports and YOY reports.Troubleshooting and resolve all internal and external issues associated with ad campaigns and Inventory level.Escalating highly technical issues that beyond just tag troubleshooting to the technical Ad Ops team.Coordinating with Technical Ad Ops manager while onboarding new publishers and optimizing inventories

Executing Campaign Launch: Implement Conversion Tags on Advertiser's Site   Enter Order Details   Deliver Finalized Creative and/or Tags   Perform Asset Intake   Perform Vendor QA Check   Review Media Plan   Align Assets with the Media Plan   Implement Creative Assets   Perform Pre‐Launch Testing   Launch and Configure Assets   Verify Successful Launch    Managing Live Campaign: Manage Client Expectations   Assess Campaign Performance   Troubleshoot Live Issues   Identify Opportunities to Optimize   Optimize Campaign   Provide Campaign Reporting   Investigate Discrepancy   Perform Campaign Wrap‐Up Activities   Perform Analytic Overview   Carryout Ongoing Security Checks

Search Engine optimization:Learn from existing - Knowing about current state of keywords position,Page quality, Competitors report and Keywords gap report.Keyword Research - I consider following factors while doing keywordresearch. Keyword analytics data, keyword complexity also target audiencedata (user persona) will take in place while finalizing keywords for Topicstrategy and Content marketing.Let’s make the resource available - Everything should be in place for easecrawling and indexation, unwanted pages should keep away from searchspiders. Pay attention on crawl budgets. Make a routine for log file auditing.Link Building - Build quality and natural back-links through adding morerelevant links with good Trust score and Domain score and scrappingirrelevant link through disavow tool and finally overlay with competitorsback-links data for new opportunities.Harvest on Content Marketing – To Get better yields on this, Should useTopic strategies and it’s should be in a silo structure, Playing with 10xcontents that attract more influencers.Measure & track every move - All tracking code should be implementedthrough Google Tag Manager all should evaluated frequently, is stilltriggering metrics?SEM/PPC :Structured Approach - Structuring campaign and Ad groups based ontheme and setting up campaign based on client’s objective.Search Campaign Management - Maintaining and monitor keyword bids,account daily and monthly budget caps, impression share, quality score andother important account metrics.Display Campaign Management - Providing creative copy suggestions andgraphical ad templates. Manage Display network placement lists onAdWords and through other contextual advertising platforms.Reporting - Generating weekly and monthly client reporting for all majormetrics, goals tracking, revenue tracking, and other paid search initiatives.