Senior Business Analyst
Current• Collect & Analyze information from various sources and present it to management in structured way to help making Business decisions• Flight activities / Revenue on different sectors and provide insights to Senior Managements through Monthly /Quarterly/Weekly reports• Uploading the data into POWER BI and worked around the data to give clear picture about trend.• POM Value tree: Created POM value tree which helped the campaign team to focus on relevant segments ofmembers. • Migrated marketing decisions related algorithms/queries from Oracle to R, improving the speed and efficiency.• Automated cross sell insurance/hotel campaign to customers travelling international.• Perform fall out analysis for website visited customers.• Anomaly detection for drastic change in usage in card and partner spends.• Identifying the program depth route using look-alike model.• Ad-Hoc Reporting: Assist the team in ad-hoc reports, delivery of data by identifying trends• Data cleaning from different systems/ Data sources• Data formatting – Structuring/ Mapping different data sets into Master views for Dashboard.• Leveraging R/SQL for Automation/Streamlining Reports/Dashboards.