At Groveman Global Pvt. Ltd., I had the opportunity to lead digital marketing efforts across various industries, including HR recruitment, staff hiring, real estate, and business consulting services. My goal was to enhance the company’s brand visibility, generate quality leads, and improve customer engagement through a comprehensive marketing approach.Key Contributions:Social Media Ads: I created and managed targeted social media advertising campaigns on platforms like Facebook, Instagram, and LinkedIn. These ads were carefully designed to attract potential clients and candidates for the company’s HR recruitment and real estate services. By optimizing ad placements and refining audience targeting, I was able to increase engagement and reach the right demographic, ultimately driving inquiries and leads.Brand Promotion: I worked on building and strengthening the Groveman Global brand by promoting its wide range of services through consistent and relevant content. From highlighting successful client stories to showcasing real estate opportunities and consulting services, I ensured that the brand maintained a strong and trustworthy presence in the market.Lead Generation: Through both organic and paid strategies, I helped generate qualified leads for HR staffing solutions, real estate deals, and business consultancy services. By employing data-driven approaches, I was able to significantly improve lead quality and increase conversions, directly impacting the company’s business growth.Email Marketing: I managed email marketing campaigns targeted at nurturing both current and potential clients. These campaigns included tailored email newsletters, service updates, and promotional content designed to keep the audience engaged and informed. By tracking engagement metrics and refining email strategies, I was able to increase open rates, click-through rates, and ultimately, customer inquiries.

During my tenure at Assistly Technology Company as a Digital Marketing Executive, Throughout my time at Assistly, I was assigned to five external projects, each presenting its own challenges and opportunities. I had the opportunity to work on diverse projects across various sectors, including education, job consultancy, beauty, and Ayurvedic cosmetics. My role was instrumental in driving brand visibility and lead generation through effective digital marketing strategies. This experience not only honed my skills in digital marketing but also provided me with a deep understanding of different industries and their unique marketing needs.1. Education Sector:Targeted Social Media Ads & Lead Generation Campaigns: I created targeted social media advertising campaigns on platforms such as Facebook and Instagram. By leveraging demographic data, we were able to reach potential students based on their interests, age, and location.Results: Through these initiatives, we successfully generated over 4,000 leads, leading to a significant increase in course enrollments.2. Job Consultancy Sector:Brand Promotion: I launched a brand awareness campaign focusing on the unique services provided by the consultancy. This included creating promotional videos and testimonials from satisfied clients.3. Beauty Sector:Social Media Advertising: I developed visually appealing ads showcasing the product range, emphasizing their unique selling points. Platforms like Instagram and Facebook were utilized for maximum reach.Results: The campaign resulted in over 1,000 leads, leading to a substantial increase in product sales and a growing customer base.4. Ayurvedic Cosmetics Sector:Social Media Campaigns: Targeted ads were designed to highlight the natural and organic aspects of the products, appealing to health-conscious consumers.Results: These strategies resulted in over 500 leads, significantly increasing brand awareness and sales for the Ayurvedic cosmetics line.

My tenure as a Digital Marketing Executive at Logan IT INC marked a significant phase in my career where I honed my skills in Search Engine Optimization (SEO) and social media marketing. This position allowed me to work on an in-house project, specifically optimizing the company’s website to enhance its online visibility. A notable achievement during this period was successfully ranking the keyword “logistics virtual assistant” in the 3rd position on Google. My role not only contributed to the company’s digital footprint but also enabled me to develop a comprehensive understanding of effective digital marketing strategies.Project OverviewAt Logan IT INC, my primary focus was on the in-house project of optimizing the company website. The aim was to increase organic traffic and enhance the site’s visibility through targeted SEO strategies. Alongside this, I was responsible for managing the company’s presence on LinkedIn, ensuring regular engagement with our audience. Below, I detail the strategies employed, challenges faced, and outcomes achieved during my time working on this project.SEO Strategy DevelopmentWhen I began my role at Logan IT INC, the website was not optimized for search engines, which limited its visibility and potential traffic. My initial task was to conduct a thorough audit of the website to identify areas for improvement.1. Keyword Research2. On-Page Optimization3. Off-Page SEO4. Technical SEOResults of SEO Efforts:After implementing these strategies over several months, I achieved remarkable results, notably ranking the keyword “logistics virtual assistant” in the 3rd position on Google. This not only increased organic traffic to the website but also enhanced our brand’s visibility and credibility in the logistics industry.

1). Developed and managed digital pay-per-click advertising programs using Google Adwords/Bing Ads. Facebook, and third-party content, Corporate distribution networks.Performed monthly adjustments on campaigns in in order to maximize performance within the current budget.2). Implemented SEO strategies for company websites including layout content optimization, keyword structuring, generating quality backlinks and improve SERP Rankings3). Executed daily email marketing communications and generated customer awareness of key sales promotions and new product Launches4). In depth Website User flow analysis and make website changes accordingly with the help of tools like hot jar.Crazy Egg etc.. Regular Sitemap Updation.5). Achieved 30+ keywords in first Page and 25+ keywords in Second Page and generated 3k Traffic per month (Onroadzwebsite)6). Developed and executed major Facebook, Twitter. YouTube and web campaigns within budget and scope of online objectives.7). Gathered metrics on campaign and collateral material for search optimization8). Coordinated client marketing team on creative campaigns and programmatic buying to supportdigital cross-promotion efforts, including email campaigns, social media promotions, outreach and marketing initiatives for improved end-user experience9). Led execution of strategic planning -facilitated strategic planning process to clearly articulate companies' vision, mission, value proposition, brand architecture and positioning.10). Conducted target market research to scope out industry competition and identify advantageous trends.2021 – 2022Onroadz Self-Driving Car Rental Pvt.ltd SEO AnalystHandled multiple seo projects and improve the keywords SERP Rankings globally• Increased organic traffic of the website significantly• Identify key areas of improvement. Suggest changes that will result in improving marketing efficency.