Arunkumar K.C Email & Phone Number

With over 10 years of experience in mobile app and website marketing, I have driven measurable growth through strategic planning, data-driven decision-making, and high-performance team management. As a Head of App/Digital Marketing, I specialize in optimizing marketing funnels, leveraging data analytics, and leading a dynamic team to deliver impactful results.I’ve managed apps with over 100K downloads, optimized campaigns to reduce acquisition costs, and improved retention, always focusing on maximizing ROI and delivering meaningful outcomes.Accomplishments:- Developed effective marketing funnels: Designed and optimized marketing funnels, reducing the cost per lead to less than INR 20 and increasing conversions by 40%. Ensured seamless user journeys across both apps and websites.- Led a data-driven strategy: Enhanced decision-making and campaign optimization through data analytics, resulting in a 25% improvement in ROI and a 30% boost in ROAS.- Built and managed a high-performance team: Led a team of 10, executing campaigns that generated over 100K app downloads and improved retention by 20%.- Exceeded financial targets: Managed financial KPIs, reducing acquisition costs and increasing cost efficiency. Achieved a 20% reduction in cost per lead and a 15% increase in sales-qualified leads.- Collaborated closely with sales: Worked with the sales team to ensure marketing-generated leads were fully qualified, resulting in a 30% increase in lead-to-sale conversions.- Fostered a high-performance team culture: Built a team focused on performance, collaboration, and personal growth, ensuring high productivity and seamless campaign execution.Skills & Tools:* Performance Marketing, Growth Marketing, Lead Generation* Data Analytics, ROI Optimization, Conversion Rate Optimization* ASO, SEO, Google Analytics 4, Google Ads, Facebook Ads* Google Tag Manager, Google My Business, Google Search Console* Semrush, Microsoft Clarity, LinkedIn Ads, Looker Studio* AppTweak, Sensor Tower, AppsFlyer, Firebase, MoEngage, Clevertap* Cross-functional Team Leadership and Stakeholder CollaborationBy combining innovative strategies with a data-driven approach, I consistently deliver outstanding results while fostering growth and collaboration within my team.

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  Kln College Of Information Technology

  Electrical, Electronics And Communications Engineering