Designed and managed UX for Intersight SaaS Platform and HyperFlex suite of products. • Helped to grow the product from inception to $131M in annual revenue. • Increased brand perception and loyalty by 60%. • Increased customer satisfaction by 87%.Built and managed UX team • Grew the design team from 1 UX designer to a diverse, multi-disciplinary, geo-distributed team. • Established the design vision for the team - Unify, Evolve, Disrupt. • Established design principles - Clear, Relevant, Efficient, Coherent, and Elegant - to align UX design and to drive informed decision-making. • Introduced user research discipline to the design process. • Conducted multiple generative and evaluative research sessions with customers, partners and stakeholders in the form of Design Studio jams and Early Access Program.Spearheaded the ambitious project to unify all of Cisco’s Compute software product experience with the new Cisco Bridge Design System. • Successfully deployed the design system with the adoption rate of 60%. • Saved opex of about 1.35M and improved the time to market time by 42%.Collaborated with executives and cross-functional team on product planning, product reviews, and strategy. • Helped to transform the business by creating concepts and vision to onboard new and existing services across Cisco on to the Intersight platform.

Joined as the first true UX designer of the team • Designed and managed UX for AppDynamics App iQ Platform. • Led the UI Revamp effort to modernize the UI in 6 months. • Redesigned the onboarding experience for the Product-led growth business model effort, improving the conversion rate by 67%.Built and managed UX team • Grew the design team from 1 UX designer to a diverse and multi-disciplinary team. • Introduced new tools and processes and improved the design and development team efficiency. • Introduced user research discipline to the design process. • Conducted several research sessions with customers and stakeholders.Collaborated with the founders, executives and cross-functional team on product planning and strategy. • Helped to transform the business by conceiving and concepting an innovative product - Business iQ targeted towards a new segment of users. • Created concepts and managed UX for brand new products Enterprise iQ, Infrastructure iQ • Led the UX efforts for several first generation features in Analytics product.

• Managed the design team and all UX activities for Brocade Network Advisor, a unified network monitoring/management/troubleshooting application for entire Brocade SAN and IP portfolio.• Lead designer for the next-generation suite of products in SDN technology, Brocade Network Advisor (web client), Remote Support Analysis & Analytics Tool and self-initiated project to unify & centralize customer experience with Brocade.• Performed heuristic analysis of the legacy product, involved in user survey & interviews and provided recommendations to improve the usability of different features which were strategically implemented that helped Brocade to win over the competition at customer sites.• Optimized user flow on various modules to maximize users task efficiency.

• Responsible for Product Experience and Design for several modules of the flagship product Fiery® Command WorkStation®, Fiery® Go (iOS apps), Fiery® Ticker, EFI Self-Serve AdminCentral and other printing related software.

• Responsible for Product Experience and Design for several modules of SANtricity® Storage Manager software.• Conducted iterative usability testing on features delivered to customers and enhanced the design to help users complete complex and sensitive tasks with minimal or no friction.

• Designed UX for several software and hardware products like award-winning Fiery® Command WorkStation®, Fiery® Hot Folders®, MicroPress®, Scan Interface for Ricoh, Xerox, Toshiba (LCD touch panel).• Played a key role in introducing new features into the existing product which led EFI to win several awards and also improved customer trust and satisfaction.• Coached junior colleagues on UX design and usability testing.• Received MVP award.

• Designed UI for several modules of FACTORYworks®, a manufacturing executionsystem (MES) application and APF ACTIVITY MANAGER™, a workflow-based jobs management application for fab operation.

• Designed UI of a web application for MOI (Ministry of Interior), Qatar

• Responsible for design and development of microsites to e-commerce portals and creating various branding and marketing collaterals.