It all started from Madurai, a tier 2 city in Tamil Nadu, India my journey as a first-time entrepreneur has been a wild ride. As the founder of GTM Engage, my focus is on helping SaaS startups succeed by crafting their Go-To-Market (GTM).Here’s a snapshot of my journey and impact so far:📌 Engaged with 72 founders including 48 SaaS founders, till date. Building a community of innovators aka Founders.📌 Advised 12 SaaS startups on their critical 0 to 1 journey.📌 Scaled 6 startups from 0 to 1.📌 Crafted and executed GTM strategies across India, US, and the MENA market region.📌 Acted as a fractional CMO for 2 Scaleups, built end-to-end GTM engines that drive growth.📌 Built and superrheaded a 10-member team of marketers, developers, and designers, did innovation and creativity in every project we undertake.📌 Managed over 25,00,000 in marketing ad budgets over the past 18 months, generating 7,500+ leads for our client partners.📌 Collaboration with a couple of VentureCapital VCs based out of Canada and UAE for startup fundraising and growth.📌 Assisted startups in raising funds from venture capitals, bridging the gap between innovation and investment.📌 Expertise across MarTech, FinTech, HR Tech, Gaming, HealthTech, and eCommerce sectors.Startups & Scaleups:PMaps | Maxyfi | Bluehour | Atalki | Scouty | Auditour | Fone AI | Khagati | Klubstack | Hawky | Honeysys | Maya MD | Gamer2maker | Careme| Qneuro

RoundView AI - Conversation Acceleration PlatformRoundView ABM - Account Based Marketing Platform➢ Planned and executed the Go-To-Market strategy for the product➢ Developed and defined product positioning based on product vision & customer research, partnering with both product and senior leadership teams.➢ Helped ideate marketing strategies through intensive primary and secondary research, to frame positioning, differentiation, and value propositions➢ Collaborated with the leadership team to come up with the new messaging➢ Created in-depth competitor comparison and sales enablement documents.➢ Owned and executed features by partnering with product management and technical stakeholders➢ Coordinated with cross-functional team and executed integrated marketing programs➢ Gathered market intelligence to help our team develop a better product effectively.

Rishanyscouty - Lead Identification PlatformI was the first marketer for Rishanyscouty.Being a part of an energetic team, I got to try my hand in every aspect of marketing for the product➢ Worked closely with the founder and successfully launched the product➢ Planned and Executed GTM activities for the product Rishanyscouty➢ Maintaining all social handles for Rishanyscouty with creative campaigns (LinkedIn, Twitter, Facebook, and Instagram)➢ Owned email marketing and setting up the onboarding flow for trial users and also nurturing new customers➢ Created in-depth product analyses and sales enablement documents➢ Created and edited videos for case studies and knowledge base➢ Designing Posters, Writing in-product copy, and articles➢ Answered related topics questions on Quora & Reddit for Rishanyscouty

Clients :-Microsoft | Intel | Subway | HomeDepot | CARS.com | Pfizer | Dashlane | Jaguar Land Rover➢ Manage all aspects of client's campaigns including strategic planning, budgeting, forecasting, and reporting.➢ Expertise in Programmatic Display, Mobile, Video, and Facebook campaign management.➢ Expertise with Campaign execution, Monitoring, Optimization, Troubleshooting, and Reporting on display campaigns. ➢ Proficient in various pricing models like CPM, CTR, and CPA and Optimize the campaign to achieve the performance goal. ➢ Generating various daily/weekly/monthly delivery reports that detail campaign status and activity. ➢ Providing strategic analysis and insight on campaign delivery and optimization.➢ Sounds Good knowledge in Targeting methods and types of campaigns➢ Troubleshooting with HTML, JavaScript, Hosted creative and Rich Media tags➢ Generating and implementing various tracking pixels and Sound knowledge in Cookie functionality.

➢ Trafficking, Managing and Troubleshooting campaigns for various price models like CPM, CTR and CPA, etc➢ Tracking and Analyzing the reporting performance of the campaigns continuously.➢ Troubleshoot with 3rd party creative tags, HTML and Java scripts and other creative types➢ Generating various daily/weekly/monthly delivery reports that detail campaign status and activity➢ Creating placements in Ad servers and exporting third party creative tags to publishers➢ Creating Click & Impression Trackers for Hosted creative’s and Videos➢ Creating pixels for Conversion tracking and Retargeting audiences.

I did an internship under the guidance of one of the top digital marketing mentors " Digital Deepak " at PixelTrack Digital Pvt. Ltd.➢ Market research, Marketing funnel, Business principles, Building a Customer Avatar, Demand/Lead Generation➢ Blog writing, content writing,➢ Generating leads by creating Landing Pages (Tools used- Mailchimp)➢ Advertising on various social media platforms like Google ads, Facebook ads, and Instagram ads, Youtube ads.➢ WordPress powered website creation, Plugin installations, SEO setup, Hosting error fixing, Theme installation and setups.➢ Email marketing, email automation through Zapier and Drip marketing.➢ Website indexing in Google through Google search console.➢ Setting up Google Analytics on the website to understand audience behaviour and site performance.➢ Installing different codes on the website like Google tag manager code and Facebook Pixel code to track the data from these platforms.➢ Transforming collected data into informative reports on Google data studio and connecting reports with multiple Google Analytics accounts.➢ Video making and editing.