Associate Business Analyst
Earth And Orbit Ltd
Northampton, England, United Kingdom
Product Improvement: Played a pivotal role in the development of the Bank Kit online banking service project.• Implemented predictive analytics models to enhance the online banking service features and usability.• Visualized and communicated insights using excel, ensuring a user-friendly and data-driven online banking experience.Data Analysis: Customer Database Insights• Conducted in-depth analysis of customer databases using Excel, providing actionable insights into customer needs.• Implemented database migration and SQL optimization, enhancing data retrieval times by 40% and improving overall data analysis efficiency.• Created insightful reports using Power BI for improved data visualization and analysis.Strategic Analysis: SWOT Insights for Informed Decision-Making• Provided valuable SWOT analysis insights, guiding both marketing and IT teams in making informed decisions.• Applied Agile methodologies, particularly Scrum, for strategic project management.Service Quality Enhancement: Improving Overall Customer Satisfaction• Successfully improved the quality of service through process optimization and workflow enhancements.• Collaborated with cross-functional teams to gather and document business requirements for a system upgrade, ensuring a seamless and efficient online banking experience.Fraud Prevention innovation: Addressing Scams and Enhancing Security• Identified and addressed scams through cybersecurity risk assessment.• Proposed innovative techniques like 2-step customer document verification during the Software Development Life Cycle (SDLC) to reduce fraudulent activities and enhance overall security.