Arun Ramachandran Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai Area, India

With Vodafone Idea Limited and Vodafone India Limited, I have gained a multi-faceted leadership expertise in high profile roles across Customer Value Management ( current role- managing Customer Insights, Customer experience, Customer Life time value, Personalization, Propensity Modelling, Platform Integration and Digital CVM ) Prepaid Voice Business, International Roaming and Wholesale Business, National Pricing and Data Business. I strategized plans, and took on key business… Show more With Vodafone Idea Limited and Vodafone India Limited, I have gained a multi-faceted leadership expertise in high profile roles across Customer Value Management ( current role- managing Customer Insights, Customer experience, Customer Life time value, Personalization, Propensity Modelling, Platform Integration and Digital CVM ) Prepaid Voice Business, International Roaming and Wholesale Business, National Pricing and Data Business. I strategized plans, and took on key business challenges focusing on delivering and maximizing revenues for the Prepaid and the Roaming Business Pan India. I analyzed market/competitors for designing new products, responded to critical market scenarios and drove innovations establishing thought-leadership in the market.Selected accomplishments of this role include:• INR 1500 Cr in monthly prepaid revenues delivered & INR 1000 Cr in yearly roaming business with a 208 million customer base across 23 different circles• 3 fold growth in revenues in 18 months by launching Truly Unlimited for the 1st time in Industry International Roaming Proposition• 100 crores worth incremental revenues delivered by launching data proposition and converting non-users to users through an on-ground implementation across circles• Transitioned the Customer Value Management structure from a circle driven operation to a process driven Pan India operation Show less

I was recruited to head Aircel Orissa business operations to improve Net revenue delivery and EBIDTA. I structured & implemented a robust product portfolio & customer value management strategy for increased customer retention, usage and net revenues. By leveraging my abilities, I transformed Aircel Odisha to the first few circles in securing a positive EBIDTA Pan India.Selected accomplishments of this role include:• Aligned device based acquisition plan tailored with 2G/3G business… Show more I was recruited to head Aircel Orissa business operations to improve Net revenue delivery and EBIDTA. I structured & implemented a robust product portfolio & customer value management strategy for increased customer retention, usage and net revenues. By leveraging my abilities, I transformed Aircel Odisha to the first few circles in securing a positive EBIDTA Pan India.Selected accomplishments of this role include:• Aligned device based acquisition plan tailored with 2G/3G business objectives post roll out and led a site-based approach for asset sweating and driving revenues. Show less

Hyderabad Area, India

From an Assistant Manager, I scaled up to a Business Development Manager due to my performance. With 4 elevations in my stint, I was tapped for heading the subscriber & revenue delivery for Vodafone, Andhra Pradesh and formulating product pricing, distribution expansion, alternate distribution plans to improve revenues and market share.Selected accomplishments of this role include:• Revenue growth from INR 20 crores to INR 100 crores & customer base from 0.3 million to 6 million in… Show more From an Assistant Manager, I scaled up to a Business Development Manager due to my performance. With 4 elevations in my stint, I was tapped for heading the subscriber & revenue delivery for Vodafone, Andhra Pradesh and formulating product pricing, distribution expansion, alternate distribution plans to improve revenues and market share.Selected accomplishments of this role include:• Revenue growth from INR 20 crores to INR 100 crores & customer base from 0.3 million to 6 million in 5 years• Headed the first Reverse Bundling with Nokia ,An Industry First • Drove business innovations and delivered additional revenues worth INR 1 crore per month through World Calling Card Show less

Mumbai Area, India

As an Assistant Product Manager, I orchestrated the launch of DVD PAN India and designed new models in the television and DVD categories closely working with Market Inputs and R & D teams.

Chennai Area, India

I was selected as a core member of the start-up team for Exxon -Mobil Peeves in India and successfully added 11 new distribution points in Chennai and headed 22 distribution outlets across Tamil Nadu. I pioneered the concept of Mobil owned distribution model ensuring superior customer Service and Experience.

Msc-Marketing, Strategic Marketing

Bachelor Of Engineering - Be, Mechanical Engineering

Master Of Business Administration - Mba, Marketing