Arun Selvam Email & Phone Number

Chennai, Tn, In

Chennai Area, India

Chennai Area, India

DIGITAL MEDIA ANALYST TRAINEEResponsibilities•Preparing Daily Status reports, Performance Reports, KPI Reports, General AccountManagement Reports from Ad Words and Bing Interface.•Provide daily Bid/Budget recommendations and perform landing page audits, Device preference, Network with search Partners, Ad scheduling audits for PPC accounts on Google and Bing.•Provide Positive and Negative keyword recommendations based on SQR.•Perform Hygiene account audit for PPC accounts and provide recommendations.DIGITAL MEDIA ANALYSTResponsibilities•Managing and optimize search, display, video and remarketing campaigns across search engines.•Track performance and optimize the campaigns based on Google Ads and Bing Ads Reports.•Independently managed over 150 automotive clients with $1 Million monthly budget for PPC accounts successfully.•Traffick weekly and monthly Promo Ad copies in Google Ads, Bing ad Center.•Based on KPI provide Weekly and Monthly SEM reports and Daily Performance summary reports to clients.Sr. DIGITAL MEDIA ANALYSTResponsibilities•Managing more than 700+ Automobile clients with budget of $2.5 Million for Search, Display and Video accounts with 4 members team and significantly improved their CPL, Impression share and Avg. CPC.•Perform daily account management activities like monitoring keyword bids, account daily and monthly budget caps, impression share, quality score, CPL and other important account metrics.•Provide Budget recommendations for new campaign creations based on Budget forecasting.•Based on Account Management Guidelines to perform/provide recommendations and implementations like landing page optimization, Device preference, Network with search Partners, Day parting suggestions, Ad copy suggestions, Ad scheduling audits and execute strategies for keyword opportunities, Campaign structuring, Optimal location targeting etc.•Guiding juniors on other complex task or new kind of request from client which team is not exposed