Arun Shankar Vaidhyanathan Email & Phone Number

Bengaluru, Karnataka, India

India

Community of India’s leading 1 % of Growth Leaders with an acceptance rate of 8% Sep 2023• Top 10 % of the cohort - led a 7-member capstone team to 4x the revenue of a Mindfulness app (Headspace) in India• Skilled in acquisition, onboarding, engagement, retention, and monetization strategies• Built real-life case studies on Licious, Grammarly, Hotstar & BookMyShowAn intense 8-week long product growth boot camp ending with a 3-week capstone project focused on frameworks and case studies around acquisition, onboarding, engagement, retention, monetization & team building. GrowthX is a community for top 1% founders & growth leaders. Accelerating one's career & companies with the GrowthX learning and networking is what keeps the GrowthXers a part above.

Berlin, Germany

• Reduced wait time by 92% through automation of Imports from a Car-lead endpoint into a Google sheet for the QA team– Reduction in workforce – cost savings of 200k euros per year• Interacted with Stakeholders from Paid Search and Email Marketing teams to document all historical automation jobs• Developed a centralized documentation system for marketing automation jobs using the 5 Ws approach– improving efficiency in historical data retrieval & future job creation – Increasing onboarding efficiency by up to 1 week• Defined the JTBD for the Paid Search Team to identify & capture new ways to automate historical & future Google ads processes• Identified new ways to automate Google ads processes through brainstorming with the Paid Search Team

Paris, Île-De-France, France

• Strategized a global improvement plan for the Platform’s Adoption metrics with the HR leadership across 150 countries– boosting the productivity of HR Function by 35%• Was the single point of contact for an HR community of over 1000 individuals to provide deep training and consultation– increased platform adoption metrics by 20 %• Performed negative keyword analysis to reduce cost of irrelevant search terms; optimized the return on investment by 10%• Analyzed audience reports in Google Analytics and suggested methods to reduce bounce rate by 7% in critical pages• Identified gaps in the existing workflow processes in the digital platform from a GDPR perspective and defined relevant changes• Defined & Supervised Platform GDPR change deliverables (workflow & database rework) with multi-functional teams– Dev, Legal, HR, Digital & Data – saving the company a few million euros on CNIL Compliance.• Monitored Adoption metrics of the platform through custom dashboards and reports like Data Audit report & Usage Report

Paris La Défense, Île-De-France, France

• Improved efficiency of Consulting missions by 50% through automation of web scrapping processes to reduce wait time for analysts • Conducted competitive intelligence research across multiple industries to facilitate M&A or investment opportunities for clients• Web-scrapped 100,000 reviews through Python for Consumer Insights across 12 brands• Developed key recommendations through semantic & sentiment analysis and pitched business insights to end-clients

Paris Area, France

• Executed a consulting mission for the Senegal Government to reduce food scarcity by 15% through change of easily controllable KPI’s • Leveraged pandas package in Python and developed insights based on Mobility, Socio-demographic, and Market Analysis data• Created an Interactive Data Visualization Dashboard using Tableau for representing effect of real time change in KPI’s on Food Crisis • Conducted Correlating and Predictive modelling based on Mobility data, Socio-demographic data and Market Analysis of Senegal• In partnership with Accenture Strategic Business Analytics Chair and Strategy & Data Consultants at Accenture

Kolkata, West Bengal, India

• Led the offshore Enhancement team with complete task & resource allocation responsibilities to improve team efficiency by 12%• Developed end-to-end SQL Server & SSIS solution packages by identifying client’s business data and transformation needs• Extracted client data from custom CRM databases and developed weekly reports to perform benchmark analysis• Utilized window functions in SQL and built WOW analysis for insurance premium growth• Utilized Power BI to build custom dashboards according to business need using DAX and M language• Responsible for resource management for all project resources - task assignment, resource allocation, and Project Plan

Masters In Management Grande Ecole, Business Administration And Management, General

Activities and Societies: Accenture Strategic Business Analytics Chair Developing a cross-enterprise strategy using Data Analytics.

Product Management And Growth

GrowthX members are from the top companies in India such as Google, Razorpay, CRED, Flipkart, Canva, Meesho, OYO, Bloomberg, Zoho, Cisco.

Bachelor Of Technology - Btech, Mechanical Engineering, 8.849 Cgpa

Activities and Societies: SAE(Society of Automobile Engineers) Member, Tennis player at College level