Conceptualized and launched the first classifieds website for bikes in India - Bikes4SaleArun used social media to successfully promote the website, much before 'social media marketing' became a buzz word, thereby keeping the marketing spend low from the start while getting good traffic. Arun has 18+ years of experience in Consumer Internet with demonstrated skills in Product Management and hands-on experience in running a lean profitable bootstrapped startup. He is a strong advocate of Usability and Automation in Product Design.Currently, Bikes4Sale is the only fully paid automobile classifieds portal in India.