At Normet Group, my focus as Director of Global Customer Support involves spearheading service innovation and shaping customer support strategies. My approach integrates proven competencies in key account management and CRM to foster robust client relationships, enhance customer satisfaction, and drive operational excellence. I am also working as Business Head for all three business lines (Equipment, Construction Chemicals and Services) of Normet for entire Middle East Region. This is an additional role entrusted beside my role as Director Global Customer Support. With a solid grasp of business management principles, our team has revitalised the service business arm, ensuring it operates with precision and alignment to ever-evolving market demands. We've catalyzed fleet performance improvements and nurtured a culture where safety and value creation are paramount, ultimately fortifying Normet's market position.