As the Branch Manager at Coats, one of the world's leading industrial thread manufacturers, I am responsible for managing the sales and marketing, distribution, channel sales, and credit control activities of seven north eastern states of India. I lead a cross-functional team of 25+ employees and oversee the business operations of the Guwahati branch.With 18+ years of rich experience in sales and marketing, I have successfully built and grown the business from scratch, achieving double-digit year-on-year growth, multiple awards, and customer satisfaction. I have also diversified my skills and expertise across different industries, such as FMCG, FMCD, textile, and building material. I am a continuous learner and a team player, who strives to deliver excellence, innovation, and value to the organization and the stakeholders.