Arushi Bajaj Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

E-commerce Marketing:•Performance marketing on e-commerce platforms by executing and optimising campaigns basis the available ad tools. •Development of A+ content, product feature videos, and ad creatives to strengthen brand recall, increase page views, and boost sales on Amazon and Flipkart.•D2C Website Management with updates, new features, launched products, managed content, and optimized funnel performance.•Gold Indian Digital Marketing Award 2024-PPC Category: Blue Star’s… Show more E-commerce Marketing:•Performance marketing on e-commerce platforms by executing and optimising campaigns basis the available ad tools. •Development of A+ content, product feature videos, and ad creatives to strengthen brand recall, increase page views, and boost sales on Amazon and Flipkart.•D2C Website Management with updates, new features, launched products, managed content, and optimized funnel performance.•Gold Indian Digital Marketing Award 2024-PPC Category: Blue Star’s 1.2 Ton AC became the #1 Bestseller position during the Great Indian Festival Sale. •Gold Abby Award 2023: An analytically driven paid search campaign that took Blue Star’s Water Purifier-Cresto to the top, becoming the #1 Best Seller on Amazon.Product Marketing:•Product Launch Event Management by organizing multi-city product launches reaching over 500 channel partners at each location with innovative content and entertainment curation.•Cross-functional collaboration with product management, trade marketing, and sales teams to create and implement marketing content that appeals to target buyers.•Ensuring brand consistency across all marketing materials maintaining brand alignment across channels. Retail visits, market research, consumer insights gathering, and competitive benchmarking to inform campaign development.•Content creation management with the creation of POSMs (Point of Sale Materials), promotional content, brochures, flyers, digital creatives, and product videos to support sales, build brand awareness, and encourage brand loyalty.•Blue Star’s Star Award Q4FY24: Led a standout All-India Dealer Product Launch across three cities, bringing over 500 channel partners together for a memorable and innovative experience. •Blue Star Achiever’s Award, June 2023: Recognized for expertly organizing and executing high-impact Product Launch events that introduced Blue Star’s flagship and mass premium Cooling & Purification product lines. Show less

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Masters Of Management Studies, Marketing

Bachelor Of Arts (Ba), Economics

Isc

Icse