Building Shopsy Ads

• Influencer Marketing - Product Launch: (end to end ownership of epromoter video shoot for Amazon & Flipkart)• Media Agency Management (Time, Creative Deliverables management with Cheil on a daily basis) • Search, Display Advertising & Campaign Management (end to end on Large & Small appliances: AMS & FKads experience, stakeholder management; SB, SP, SD, PCA, PLA, DSP 3P management)• Program Management- Notify Me Campaign for Side by Side Ref Launch- Geotargeting Campaign for Semi Automatic Washers- Premium Targeting Campaign for high ASP SKUs• Category Management- Maintaining & growing incremental ROAS & SOV share for big M/S categories like Ref & Wash - Building categories like AC (First time ever: Samsung ACs in Top 50 keywords in Feb; SEO)- Building premiumization in MWO (Top clicked product in 6 months) • Content Management - Content development on Product page(https://amzn.eu/d/2hC2pMc) - A+, A+ Premium content, RPD + POSMs & Infographics development along with video content management

- Strategized an end to end Go-To-Market Strategy for Smarthhings App in India- Benchmarked the consumer electronics industry and products to competition and - Identified gaps in communication plan and provided solutions to revamp the processAchievements - Received a pre placement offer based on the 2 month long internship- Pan India Implementation of one of the unique solutions proposed