Arushi Mehta Email & Phone Number

Jaipur, Rajasthan, India

-Developing and implementing marketing strategies in accordance with the company’s objectives considering the budget constraints-Conducting market research for identifying commercial opportunities and industry trends- Monitoring digital marketing operations and analyzing results

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. As a Senior Account Manager, I :- Connect every aspect of the client's marketing/communication strategy to digital, and add value with new ideas and marketing methods- Manage and grow existing accounts by devising client strategy, developing client relationships anddelivering client objectives- Work with internal cross-functional teams to understand client goals and key performance metrics and exceed those goals throughout the campaigns- Ensure the timely and successful delivery of our solutions according to customer needs and objectives- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders- Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)

Content MarketingContent Writing -Blogs -Website -Ads -Guest posts -Social Media -LinkedIn posts -Emails -BrochuresSocial Media MarketingEmail Marketing

Syracuse, New York, United States

Create content for WordPress, Facebook, Twitter and LinkedIn. Contributes to the creation of marketing campaigns for new services, conferences and workshops. Maintain Salesforce and Cvent data. Track RSS feeds for member research.Analyze and track social media engagement and other marketing campaigns.

Syracuse, New York Area

Conducting primary and secondary market research to identify distribution networks and opportunities for growth for various clients.

San Francisco Bay Area

Research the market to understand effective channels to reach the target audience.Define an SEO strategy for the various web properties.Create a recommended content strategy based on market and SEO research.Generate reports and track performance of activities.

Steele Hall, Syracuse University, Syracuse, New York

Data Mapping, cleansing, transforming, and modelling data with the goal of discovering useful information, informing conclusions, and supporting decision-making to align 187 SU degree plan requirements and learning outcomes to 6 institutional learning goals.

Managed digital marketing for client accounts including HCL, Aviva, Ozeca, SBIG, Aadyant, Cantabil, and FabIndia. Streamlined the communication process with high level clients to improve the approval process timelines and fast-track social media posts and scheduling Educated and advised clients on the latest digital marketing trends for execution and expanded online presence by suggesting appropriate A/B testing, organic acquisitions, paid search displays, site enhancements & promotional campaigns.Analysed and evaluated social media reports monthly to assess opportunities for improvementDesigned customised digital and content marketing strategies including collaborating with external vendors.

Monitored and assessed Google Analytics, Facebook Insights, Instagram, LinkedIn, and Twitter for 5 key clients.Composed and edited content to align with marketing strategies and increase social media reach.

Gurgaon, India

Streamlined the ORM team’s functioning with the Operations department to ensure early resolution of the grievances posted on social media channels (Facebook, Twitter, Play Store, Consumer Forums). Connected with customers directly and through professional networking site, LinkedIn, to resolve complaints, connect with user base, and develop positive customer experience.

Gurgaon, India

Handled the Pinterest, LinkedIn, Twitter, Instagram for JabongWorld. (International division-main product being ethnic clothing)

Noida Area, India

Worked on the content digest for various clients namely, Mobidia, Cloudnine and Asia Pacific Institute of Management.

Master Of Business Administration - Mba, Marketing

Activities and Societies: VP of Marketing Whitman Women in Business, Member of the Toast Master’s Club

Bachelor Of Business Administration (Bba), International Business

Activities and Societies: Participated in the British Council's Asia Youth Leaders Summit 2012. Coordinator for the HR summits, Annual.

Delf A1, French Language

High School, Business/Commerce, General

Activities and Societies: Orator, Organizing events, Class Assemblies5 year French Student (grade 6-10) Higher education in Commerce (.