Alina Zaiets 🇺🇦 Email & Phone Number

London, Gb

Kyiv, Ua

I help tech providers to: - create marketing strategies and maintain their implementation - build efficient marketing teams from scratch and enhance the productivity of the existing ones - create valuable content that converts into leads and promote it to be ranked in the top 10 google - launch PPC campaigns - improve the company's positioning in the market - design sales collaterals that convert leads into deals

New York, Ny, Us

I helped to promote commercial pages in the top-10 Google to get leads from each page I've been working on.

New York, Ny, Us

- Set up the lead gen process analysis - Managed the marketing campaigns that generated 100+ MQLs, from the idea stage to their full implementation (lead path development, copywriting, ad setup in Google, FB, LI, Twitter, Bing, Quora)

Altamonte Springs, Fl, Us

I'm responsible for researching classified launches and changes in Ukraine and CIS countries.

London, England, Gb

I'm responsible for the entire analysis to conduct 5+ annual researches (calculations, trade interviews with key market players, reporting) for such markets as Consumer Electronics, Customer Appliances, Toys & Games, Home & Garden, Packaging, etc.For the high-quality research, I hold 10-20 interviews with top managers of the key market players, use national statistics, trade press, export/import statistics, and other open sources.In result, I issue: - market sizes - market shares - channels - measures - a report.

Charlotte, North Carolina, Us

- Developed the marketing department from scratch - Suggested the multi-channel lead generating marketing strategy - Created a new website and initiated the SEO strategy for the informational pages of the website - Improved the conversion rate of the website, to see 1% of the traffic converting into MQLs - Launched the ABM campaign and warmed up 1,000+ contacts - Conducted the mass mailing campaign by the cold audience, which showed up a 20% open rate and generated up to 1% MQLs - Ran the PPC campaigns, with an almost 5% conversion rate

Miami, Us

Effectively revamped the corporate website, which increased the traffic volume by 50% immediately after the overhaul.Set up the management flow of cooperation with a team, to make all the tasks predictable.Optimized the budget by 20% by cooperating with freelancers.

Miami, Us

My results: - management of the website development from the competitive analysis and mockups to the entire control over the design and development processes - I created 1 blog post a week for the website - I delivered content for social media (Facebook, LinkedIn, Twitter) on a daily basis - I developed the profile of Innovecs at social platforms (Quora, Medium) - I have created the content strategy based on the Innovecs' marketing strategy and recommendations given by an SEO specialist - I have re-written the content for Innovecs' website

Miami, Us

Here, I delivered the following types of content: - blog posts - landing pages - press releases - whitepapers - case studies - intros to content for social media

Ua

Starting from the only idea, our team has won the Lady Problems Hackathon. Since that, I have validated up to 10 different modifications of our idea by talking to 150+ startup founders and providing free and paid mentorship sessions.In 2017, we've been shortlisted among 200 WeMENA Champions and participated in Startup School by Y Combinator.

I have developed a chain of 8 schools starting from only one in 2011. What I'm proud for: - I have built a team of 30+ employees from scratch, implemented a professional development system for them, increased the average staff turnover from 4 to 24 months - embedded automation of all the processes with detailed guidance for all the types of positions declined my occupation with this project from 12-14h a day to 2h a day without the profit deterioration - focusing on ROI, I have cut costs by 25% with the same profitability of the project - the quality control of the service allowed to increase the number of students applying to the school by recommendation by 300% - operating the business in crisis, I could increase profitability by 52% by managing costs and launching new income-generating activities.

Ua

On this position, I've combined the functionality of an analyst and a GR manager. Working for SC Ukrpyvo, I have developed a strategy for keeping beer taxes stable based on the international experience. Among my achievements, there are: - the forecast model for the beer demand built based on a set of factors - set up daily feeds about the brewing industry and daily delivery of the newsletter with key updates. This digest has been sent to the executive staff of the major beer manufacturers in Ukraine - preparation of presentations about the consequences of the government's actions (tax growth, limitations for sales, etc.). These presentations have been declared to the committees operating within the Cabinet of Ministers of Ukraine and CEOs of top-3 beer manufacturers in Ukraine - writing of press releases for all the events provided by SC Ukrpyvo - planning of all the marketing events held by SC Ukrpyvo (e.g., social campaign Drink With Responsibility) and budgeting of all the operations

Nuremberg, Bavaria, De

Preparation of presentations, the market analysis, building of forecast models.

London, Gb

Support of English and German speaking clients, the database development.

Master, Economics

Entrepreneurship/Entrepreneurial Studies

Ma, Economic Cybernetics