Licensed Brand Extensions

+ Produced a strategic review of Everlast fight sports equipment activity globally in order to audit brand consistency+ Organised the transition from a regional to centralised management structure for fight sports equipment licensees, streamlining and strengthening the relationship with internal marketing/product teams and offering improved guidance to licensees+ Co-chaired the first licensing summit exclusively for Everlast fight sports equipment licensees, delivering unparalleled levels of education and collateral + Counselled on the creation of a new licence agreement designed to deliver consistency across all elements of the marketing mix. Negotiated licensees on to this new agreement.

+ Converted a single-territory licensee into the worldwide partner for Slazenger watches with sales in circa 30+ markets within two years+ Facilitated the transition to a Pan-European apparel licensee for Lonsdale leading to consistent royalty revenue in excess of €1m annually+ Delivered long-term multi-brand direct-to-retail licensing agreements with the leading sporting goods store operator in the Balkans region+ Negotiated the seamless transition from strategically incompatible licensee to a reputable alternative, growing contracted royalty revenue from $1.5m to $3m+ in the process+ Supervised the marketing and product approvals teams, fostering strategies for increasing efficiencies, providing guidance on contentious submissions and championing the curation of best-in-class marketing/product+ Mentored colleagues through the creation, curation and dissemination of resources for learning and development, provision of advice and reviews of work.+ Spearheaded the redesign and modernisation of the IBML website, moving from a static, to a responsive design with a complete overhaul of copy and aesthetic.+ Initiated the first internal review of licensing operations across all departments+ Pioneered a review of IBML licensing operations, leading to the creation of the legal licensing assistant role and a tender for licensing software+ Formalised a 5-year business plan for IBML

Two-year project designed to grow the company’s international network of licensees for a patented road repair system. -Conducted market research to identify target markets and potential licensees; commissioned research in target markets.-Developed a new marketing information pack for prospective licensees. -Created and executed direct marketing campaigns in target markets.-Established an evaluation scorecard to improve the assessment of prospective licensees. Developed a licensee resource pack to streamline induction and training of new licensees. Achieved a 40% reduction on average time taken to recruit licensees.-Responsible for managing the project budget, project plan and project team (4 members).

Six month internship as part of undergraduate studies.-Meeting with suppliers to negotiate cost saving initiatives.-Maintaining and updating a database of savings.-Updating prices in electronic ordering systems.-Delivering translations (French-English; English-French) to deadline.