Lead - Retention Marketing
CurrentRetention Marketing:● Boosted Repeat Revenue: Implemented Mar-Tech tools to drive revenue from existing customers, achieving a 20% increase in Repeat Rate while maintaining consistent month-on-month growth.● Omnichannel Approach: Adopted a unified approach across Email, SMS, WhatsApp, and Web Push to strengthen customer engagement and loyalty.● Loyalty Program Revamp: Revitalized the "Boss Baby Rewards Program" with an updated point system, exclusive perks for loyal customers, and an enhanced redemption experience, significantly improving participation.● Improved Cart Recovery: Enhanced cart recovery rates by 20%, reducing churn and increasing purchase completions.Performance Marketing:● Managed Meta Ads with a sizeable monthly budget, achieving ROAS of 5 through strategic targeting and campaign optimization.App Development & Integration:● Spearheaded the planning, development, and launch of a Mobile App, seamlessly integrating it with Shopify, Clevertap, and other key apps to enhance user experience and operational efficiency.Cross-Functional Collaboration:● Worked closely with Customer Success, Website, and Operations teams to optimize workflows and drive process improvements.
