At GOODLIGHT, we specialize in creating promotional and commercial films for a wide range of audiences. Our approach is understanding the needs of each client, ensuring that every project is tailored to effectively reach and engage their target market.Whether it's a brand promotion, product launch, or a corporate campaign, we focus on crafting compelling visuals and narratives that resonate with diverse audiences. From concept development to post-production, our team ensures a seamless and customized experience, delivering high-quality content that meets and exceeds our clients' expectations. Curious? Visit our website ➔ https://www.goodlightfilms.com

As a freelance UX Designer at Akida, I’m currently leading the redesign of the Projectenkalender platform. My focus is on improving user navigation, personalizing the customer experience, and ensuring projects are easier and faster to find.In addition, I mentor junior UX designers, offering guidance on refining their design skills, coaching them through challenges, and ensuring a smooth design process.

I work as the Lead UX Designer at Talpa eCommerce, where I work on enhancing the user experience and driving performance improvements across key labels such as VakantieVeilingen and ActievandeDag. My main responsibilities included:• 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗻𝗴 𝘀𝗽𝗿𝗶𝗻𝘁𝘀 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: I collaborate closely with product teams, organizing and leading design sprints. I manage and update the Jira board, oversee tickets, and maintain project timelines. Additionally, I deliver company-wide presentations to stakeholders, sharing insights on UX strategy and progress.• 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗨𝗫/𝗨𝗜 𝗳𝗼𝗿 𝗸𝗲𝘆 𝗯𝗿𝗮𝗻𝗱𝘀: I continuously work on UX/UI enhancements for VakantieVeilingen and ActievandeDag, focusing on optimizing user flows to boost bid conversion rates, user engagement, and overall platform performance. These improvements are driven by user research, data analysis, A/B testing and cross-functional collaboration.• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: I partner with cross-functional teams—including product management, developers, content and marketing—to shape and align product strategies with user needs and business objectives. I facilitate meetings, gather feedback, and ensure seamless communication to keep all teams aligned on project goals and deliverables.

As a UX Designer at Recharge360, my primary responsibilities included enhancing the UX/UI of the platform and app, leading a comprehensive app redesign, and developing the Design System from the ground up to ensure consistency, scalability, and efficiency.I also completed my master’s thesis here, conducting in-depth UX research through methods such as user interviews, Academic research, usability testing, and data analysis. These efforts were aimed at improving user engagement, motivation and optimizing the overall app experience.