Head Italian MNC MuttiSpA Indian Operations.Mutti Foods India Pvt. Ltd. is a 100% subsidiary of Mutti SpA Italy. Mutti SpA Italy has a legacy of 110 old brand heritage in tomato based product category. They are Leaders in Italy and Europe and selling over 85 Countries across globe. I have been entrusted with responsibility to set up Indian Company and its Operations. I have been engaged with the project from conceptual stage as First Employee on Board to develop Francesco Brand, help develop and research Product recipe for Indian Market, Brand Logo and design development, Brand Positioning, Brand Communication (BTL/ATL), Brand Activations, Setting up production facility, packaging format and design development, setting up entire distribution network, recruit Indian Team, Test Marketing and scaling up the project to National level. The Objective was to Develop, grow and lead Italian Food category i.e. Pasta and Pizza which is the fastest and third largest growing Food segment in India. Test Market launch was done in Noida, Indirapuram and Vaishali markets in April 2012. Results were highly encouraging as we have grown Pasta and Pizza category by 7-9 times in less than Six month to one year of launch. This has led us to scale up operations Pan India and across All major cities and markets in India. We have also worked on New Products in similar and associated Categories to Scale up per outlet throughput and to optimal juice out opportunity and resources at Point of Sale. Though a small category but we have dominated Pasta and Pizza Sauce category throughout and ourKey focus always remained to Scale up market penetration and also reach out more retail outlets other than Modern Trade, Self Service Trade and Key accounts.I have also integrated HORECA segment for our imported range of products by setting PAN India distribution through our distributor. This segment is quite big and has good potential.

Designation:- General Sales Manager Demand Generation/Planning and Logistic Management. (From Nov 2009- Feb 2011)Optimize Sales Operations (Pan India):-HBM review cycle pass through all Functional heads and I was steering this formal strategy review meetings every month-Starting with R&D, Marketing, Sales, Supply, Finance and ultimately ends with MD steering Management Committee Review. As Head of Demand Generation Team; assess all Brand/Marketing Inputs with Marketing Team that leads to generate pull. Same way assess Sales/Front End activity that might lead to expand brand distribution reach and point of sales activation which adds to brand demand for the period. Competitor tracking and its influence on our Brand/SKU momentum.Part of New Product Development/Launch Team. Designation: - General Sales Manager, Northern RegionDuration : - Oct 2003- Oct 2009 As Profit Center Head for Northern Region. Responsible to Generate Revenue from assigned region. I was responsible for Sales (Front End) and Distribution (complete Back End), Market Activation/Trade Promotion for the Branch and Branch Profitability. Complete Branch including Branch Accounts/finance function which reports to General Sales Manager. Responsible to set up Sustainable Retail Distribution system across North. In smaller and rural markets increase coverage and penetration through Super Stockiest-Sub Stockiest network.Accomplishments:-Northern Branch has become the fastest Growing Branch for the last 6 years in a row for Heinz India/Heinz Globally. North Branch Turnover under my leadership have gone up by 5 Times in the last 6 years-Unparalleled Performance in FMCG industry.Direct Distribution reach increased from 66k to 106k in 1 year and later to 125k. Total distribution reach Direct/Indirect as per Nielson is 650K.Under my leadership we added 42 Super-Stockiest and 1015 sub-stockiest Towns across North region.Received Best Branch Award and Chairman’s Award.

As Concern Sr Branch Sales Manager MT and Key Accounts:- I was handpicked by our Chairman Mr. V. Banga for creating Key Account Modern Trade Channel to reach out to Self Service Retail as a concern with 550 sku's rather than representing as independent profit center's . This concept was conceived and pioneered by me and put to action on ground in Mumbai.This idea was successful as we grew the Company as Concern by more than two and half times against 5% traditional growth. This concept was 1st tested in Mumbai and later rolled out by me in rest of Maharashtra, Gujarat, South and North India followed by Calcutta in East.As Ice Cream Branch Sales Manager Mumbai:- I have made a turnaround in business by not only arresting declined in volume and market share but my efforts leads to doubling Market Share. We reached 75% Mkt share for 1st time in history of Mumbai. I have launched virgin Impulse channel Softy Soft Serve channel at 50 plus high footfall location across Mumbai. I was 1st to introduce vending Channel on Tricycle in Mumbai and West India. Visibility at Point of Sales was increased and Company Assets- freezer's were forced to only sell company products by making exclusive rights agreements and enforcing it religiously.Sales Manager and ASM North:- I was awarded Best ASM award regionally every year from the time I joined Lever's. Reach out for consumers has increased both organically and inorganically. Impulse category growth has not only contributed to top line growth but bottom line growth on profitability has gone up tremendously.I was also awarded Best Sales Manager Award Nationally twice.

I was head of Marketing and Sales Function for entire North India. I have launched new products in impulse category successfully and also Championed adding new vending Channel in New Geography of Delhi. During my tenure we grow by 180% during my tenure with Company.

Based in Hissar, Haryana I was responsible for entire operations of two plants- Dukes Soft Drinks at Hansi and DOLLOPS Ice Cream at Hissar.I was solely responsible for setting up the Entire Ice Cream Distribution Network from scratch in Haryana, Chandigarh, Punjab, Jammu and Delhi for Dollops Ice Cream.Actively involved in Dukes Soft Drink launch in North.I was number two in hierarchy and was reporting to MD.

Responsible for manufacturing entire range of dairy products.I was also Incharge for R&D activity at Okhla plant for dairy and fruit products.Developed Fresh fruit lollies/candies.Developed 2 varient of Ice Cream.

First job after passing out from NDRI, Karnal.It turned out to be the best stepping stone for my career, as Monsanto plant at Sahibabad that I took over was running in losses for more than 2 years of its start up. The owner was of opinion to shut it, as it was eating into profitability of other units. Turnaround had happened and the Monsanto plant was transformed into cash cow business for them within 6 months of my take over. The market that was reluctant to buy stocks from this plant changed their version and product quality from this plant became first choice for both markets of UP, and Delhi markets.The plant started running on rated capacity and productivity and yield had improved significantly.Factory overheads reduced drastically and other factory at Lawrence Road in Delhi was asked to take lessons from this plant, and I organized workshop for them and helped them to implement best practices, systems.Developed Three in One mould that reduced overhead for this variant. This innovation also resulted in far improved product Quality-this also resulted in increasing capacity to 3 times.