Arvind Aathreya is a growing firebrand labs. He is proficient in English, Tamil and Hindi. Colleagues describe him as "My journey with Arvind started in 2012, as a reference from a colleague to collaborate with a creative agency. As of today, he (his brand Firebrand Labs) is not just a creative agency but a friend, confidante and a mentor to me. Arvind’s belief that every client/business is first a relationship and then business, is what makes him different. He handles every situation calmly and patiently, even with the most demanding clients. His work ethics are pristine and the same is visible in every team member at his organization. He is always willing to go out of his way to help his clients that make him stand out. His expertise in the field of branding, designing and social media is considerable and has helped me deliver results at my organization. Arvind and his varied experience is valuable to any organization." and "I am usually reluctant to agree to write recommendations on Linkedin because many times I'm not sure I want to endorse someone I'm unsure about. But I have no hesitation about doing it for Arvind, and in fact I jumped at the opportunity when I got the request. Arvind ran my marketing when I ran the idli factory. The entire function was outsourced to firebrand labs and they did it in style. Over time they created a brand that became known globally (yes, globally), designed fabulously innovative names and packaging designs, and labels, and came up with ideas repeatedly, many times even unasked. But what I respect him the most for was that he truly was involved with us. It went much further than a vendor-client relationship, to one of complete trust and empowerment. I would work with Arvind without hesitating again (and again and again and...you get the point). He is a class act, takes the effort to understand the business, asks probing questions honestly and fearlessly to help you think better, and completely aligns with the business in all aspects. It is really up to the client org to use him as holistically as they can. He adds value to everything you involve him in. Period. I wish him all the best, and want to see him succeed wildly. He deserves that and more."