CXO with over 20 years of cross-industry experience, with a successful track record in driving sales, strategic planning, e-commerce, brand building, category management & innovations, CRM & digital marketing. Apart from marketing and sales, my work experience encompasses an international-marketing experience too.Practitioner of modern marketing ~ the confluence of digital and data, encompassing e-commerce, CRM & Customer lifecycle management, digital marketing and other pillars of modern-marketing. Board member of Modern Marketing Association (MMA) India council. Globally, MMA is backed by a rigorous research agenda and aims to enlighten, empower and enable marketers to architect the future of marketing, while driving growth (https://www.mmaglobal.com/local-councils/india)A voracious reader, music, movies and travelling being my other passions.Strategic Planning | New Business Development | P&L | Category Planning, Product Innovations and GTM | Mass media & ATL I Digital & Social Media Marketing | CRM, Loyalty & Analytics | Marketing Technology & Automation I Ecommerce | Consumer Insights | PR, Advertising, Promotions & Campaigns | Reputation Management | Team Building
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Chief Marketing OfficerMcdonald'S Jan 2019 - PresentChicago, Illinois, UsDriving sales, e-commerce (food-delivery), brand leadership, category & innovation initiatives for McDonald’s India (South and West)
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Board Member, India CouncilMma Global Sep 2019 - PresentNew York City, Nyc, UsMMA is a premier marketing association that brings together the full ecosystem of marketers, martech, & media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. -
Vice President MarketingKaya Limited Jan 2013 - Jan 2019Mumbai, Maharashtra, InKaya Limited, a sister company of Marico Limited, was listed as a separate entity in November 2013. Kaya is the leader in its space and a premium, aspirational brand positioned on beauty expertise.Responsibilities at Kaya spans across brand and category management, innovation, digital marketing & E-commerce, CRM & Loyalty, analytics, retail marketing and building new revenue streams. -
Head MarketingLevi Strauss & Co. Aug 2009 - Jan 2013San Francisco, California, UsKey Responsibilities included creating a new brand and retail identity, a brand re-launch, visual merchandising, and large-scale integrated marketing campaigns with celebrity endorsements.Won the Global CEO award in 2013 for a successful brand launch. -
Group Product ManagerBritannia Industries Limited Mar 2008 - Aug 2009Bengaluru, Karnataka, InRevitalized the Britannia dairy business by scaling up the cheese category through innovations and consumer marketing programs.Diversified the business, improved the margin profile through successful commercialisation of innovations -
Head - MarketingTvs Motor Company Apr 2005 - Feb 2008Hosur, Tamil Nadu , InEstablished a beach-head for TVS Motors in Indonesia.Created and executed the market entry strategy as a member of the core start-up team, drove product development programs, and launched the brand in the Indonesian market. Conceptualised the Corporate and Retail brand identities, working with Landor.Brought in a leading celebrity as brand ambassador, launched impactful campaigns and targeted marketing programs. -
Area Manager - Sales And Service, West BengalTvs Motor Company Jun 2002 - Apr 2005Hosur, Tamil Nadu , InRevitalized operations in the region and achieved substantial growth by restructuring the sales network, recruiting fresh talent and expansion of the secondary distribution channel.Established TVS Victor as the leading motorcycle brand in the state, grew market share from 17% to 23%.
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Brand Manager - Tvs VictorTvs Motor Company Mar 2000 - May 2002Hosur, Tamil Nadu , InPlayed a key role in designing and executing a high-profile brand campaign to launch TVS Victor, which featured Sachin Tendulkar as brand ambassador.Created an aspirational product positioning strategy and gained the second-position in market share within 2 years.
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Assistant Manager - Consumer InsightsTvs Motor Company Apr 1999 - Jun 2000Hosur, Tamil Nadu , InManaging the entire consumer insight process. Introduced new research methodologies. Extensive study of the rural market in india
Arvind R P Education Details
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Ehrenberg-Bass InstituteAnd Related Support Services -
Kellogg Executive EducationLeading With Big Data & Analytics
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Kellogg Executive EducationEnhancing Digital Capabilities
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Bharathidasan Institute Of Management TiruchirapalliMarketing
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Delhi UniversityStatistics
Frequently Asked Questions about Arvind R P
What company does Arvind R P work for?
Arvind R P works for Mcdonald's
What is Arvind R P's role at the current company?
Arvind R P's current role is CMO, McDonald's India & MMA India Board member.
What schools did Arvind R P attend?
Arvind R P attended Ehrenberg-Bass Institute, Kellogg Executive Education, Kellogg Executive Education, Bharathidasan Institute Of Management Tiruchirapalli, Delhi University.
Who are Arvind R P's colleagues?
Arvind R P's colleagues are Afiq Usahawan, Ana Julia Da Luz Vieira, Calvin Hahn, Mirian Danielle, Bu Ayu, Nathan Gabaut, Shaila Ghislanzoni.
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