Arvind Hangal Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Member of the Executive CommitteeLead the Marketing function for the largest Indian-owned spirits company with 4 millionaire brandsPortfolio includes Officer’s Choice Whisky - the third-largest-selling whisky brand in the world with estimated worldwide retail value of USD 1.7bn (2022)Spearhead the premiumisation agenda for the company through new brand launches and portfolio optimisationBrand architecture, product and pricing for existing brands and new launchesLeading the consumer research for insight discovery and concept/product testing for new brands Developing communication mix (traditional and digital media) and activation plans for portfolio of brands

Mumbai Area, India

Launched 8 new brands which contribute to 36% of current company profitability These brands increased company share in the Prestige & Above segments by 6 ppSterling Reserve, launched in 2018, has estimated worldwide retail value of USD 535mn (2022). It is amongst the top 30 whisky brands globally.Sterling Reserve was recognized as the world’s fastest-growing spirits brand by Drinks International (2019)ICONiQ White Whisky, crossed the million cases milestone within a year of launch (Sept’22 – Sept’23) Agile launch of 2 new brands and 2 line extensions from concept to commercialization within 6 months (Apr’22 – Sep’22)Sterling Reserve and ICONiQ White Whisky made ABD the only company in the Indian spirits industry with two millionaire brands launched in the last 5 years (CY’18 – CY’22)Created Sterling Reserve Music Project, a digital-first IP that curated original musical content with emerging and established artists across genres and languagesAwarded Silver YouTube Creator Award (2020)Awarded Gold in Social Media category at the Afaqs Great Lifestyle Brands Awards 2019Awarded Gold in Content Marketing (F&B) at the Adgully Digixx Awards 2021Conceptualised and executed Sterling Reserve B7 Gaming Pack, first-in-the-category limited-edition packagingAwarded Gold in the Best Integrated Media Campaign at the e4m Indian Digital Marketing Awards 2021Awarded Gold in the Best Online Integrated Marketing Campaign category at the Afaqs Digies Awards 2021Awarded Gold at the Campaign India Media360 Awards 2022Developed Sterling Reserve B10 Earth Edition, first-in-the-category limited-edition packaging handcrafted from upcycled fabric discards.Awarded Gold at the Spirits Business Design and Packaging Masters 2021

Mumbai Area, India

Managed the nasal decongestants franchise, the largest portfolio for the BU and Otrivin, the largest brand in the categoryLed market share gain for the portfolio to 33.2% from 30.7% Conceptualized and executed a Money-Back campaign on Otrivin, a first-time ever for the category. Otrivin achieved highest-ever monthly share during the campaign and gain of 3.6 share pointsLed the ideation and execution of Otrivin ‘Let’s Decongest’ campaign, a consumer-connect initiative integrated with the social cause of afforestationDeveloped consumer communication including a social media campaign, a first for the categoryCampaign showcased in Innovation Spotlight at the Novartis Global Marketing Summit’10Won the Novartis Supernova Award ‘10, a global marketing award for work around TG definition and related consumer activations for Otrivin

Mumbai Area, India

Managed business transformation projects in consumer goods and pharmaceutical industries - conducting diagnostic assessments, preparing project plans, monitoring progress and leading junior analysts on the projectsConceptualisation and execution of new Innovation Process which involved diagnostic assessment on existing process followed by rollout of new process based on universal best practicesFast-tracked the development of a new brand extension and achieved commercialization within 6 monthsDesign and implementation of a Sales Forecasting process from the frontline sales end to the central demand team 60% increase in forecast accuracy and savings of INR 30mn. due to reduction in lost sales within 6 months of rollout

Bengaluru Area, India

Managed 2 brands, Knock Out and Royal Challenge beersLeveraged the association of Knock Out with a film celebrity (Challenging Star Darshan) as its brand ambassadorLed commercial innovations on Knock Out in the form of new packaging design and launch of cans SKU Achieved growth of market share by more than 2% in key markets and 1% nationally on Knock Out

New Delhi Area, India

Responsible for a portfolio of 7 core brands in multiple therapy areas across 25 countries in Africa (~USD 100 mn)Creation of medium and long-term strategic plans with clear identification of new product pipeline for Africa regionOperationalised the innovation pipeline for Africa - successfully launched 3 new brands and formulated the entry strategy for Ranbaxy’s entry into the inhalers segment

Masters In Management Studies, Marketing

Bachelor Of Science, Statistics