"Follow your heart and take your brain along" is a guiding principle in my journey as a marketing enthusiast and current Master of Engineering Management student at Duke University. With a deep-seated passion for marketing and marketing analysis, I am dedicated to transforming creative ideas into data-driven strategies that yield meaningful results.My professional journey began with hands-on experience as a Marketing Associate at Facilio, where I led high-impact email marketing campaigns, developed a chatbot to enhance lead conversions, and executed an account-based marketing program that significantly boosted engagement with key accounts. These experiences have sharpened my skills in lead generation, multi-channel campaign management, and strategic marketing analysis.Currently, at Duke University, I am expanding my knowledge through coursework in marketing, finance, and technical sales, preparing myself for the dynamic challenges of the marketing field. My technical background in engineering, combined with my passion for marketing, enables me to approach problems with a unique analytical perspective.Beyond academics and professional work, I’ve also taken on leadership roles, organizing impactful events and driving student engagement in various capacities. My involvement in these activities reflects my commitment to creativity, problem-solving, and effective communication.