Arvind Madakan Email & Phone Number

Toronto, On, Ca

Abbotsford, British Columbia, Canada

York, Ontario, Canada

Passionate about the beautiful game! As a referee, I'm thrilled to contribute to youth soccer development in Ontario. Ensuring fair play and fostering a positive environment where young talent can flourish is incredibly rewarding.Combining my love for the sport with the opportunity to give back to the community allows me to contribute to the next generation of soccer stars.#soccereferee #youthsports #givingback #passion

Toronto, Ontario, Canada

Responsibilities:Client Understanding: Develop a deep understanding of each client's goals, values, needs, and target audience personas. You will be the point of contact for clients, engaging with them on deliverables, seeking approvals, and maintaining a strong professional relationship.Compelling Ad Creation: Craft engaging, informative, and on-brand advertisements that resonate with the target audience. Continuously test and improve ad creatives to optimize performance and achieve campaign objectives.Platform Management: Expertly manage and optimize paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads, and Instagram Ads. Utilize your expertise to achieve maximum ROI for our clients.Collaboration with Partners: Collaborate with our Google and Facebook partners to leverage their support, gain insights, and explore new tools or features to enhance campaign performance.Team Coordination: Coordinate with other team members to ensure seamless delivery of projects, meet deadlines, and maintain high-quality standards in all deliverables.Performance Analysis: Regularly review campaign performance metrics, analyze data, and identify areas for improvement and optimization. Implement data-driven strategies to enhance campaign efficiency.Stay Up-to-Date: Keep yourself informed about the latest trends, best practices, and emerging strategies in the field of PPC/SEM. Proactively apply your learnings to elevate our clients' digital advertising strategies.Reporting and Audits: Collaborate on client audits and participate in regular reporting, providing insights and recommendations based on campaign performance.

Ottawa, Ontario, Canada

• Managed key accounts of clients like Osgoode Properties, District Realty, Glenview Homes, Rural Ottawa South Support Services, AGP LLP, Olde Forge Community Resource Centre, Queensway Carlton Hospital Foundation, and more• Managed Facebook and Google Campaigns for clients to make the most of these platforms and generate online leads and dynamic retargeting campaigns• Converted existing accounts to digital revenue and exceeded objectives for retention and increase of customer revenue during the first full campaign• Implemented A/B testing and utilized different formats of creatives for marketing• Successfully executed Conversion Led Campaigns to achieve targeted return on investments• Created a comprehensive social media strategy that used social media marketing and search engine optimization techniques to increase visibility, newsletter subscriptions, and traffic on the website• Defined different audiences to be targeted for specific marketing channels• Implemented Technical SEO during the pre-launch and post-launch phases of website development• Introduced a new format of monthly reporting with meaningful data and key points

Toronto, Ontario, Canada

Brainstorm new and creative growth strategies which are focussed on our industryPlan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returnsWork on digital marketing platforms to execute the campaign in the most efficient manner. Remarketing older campaignsExperiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIsHandle Paid promotions, Google Adwords & Facebook adverts optimizing them for maximum ROIManage the Social Media, SEO and Content strategy of the businessSet up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, Quora and Instagram etc.Monitor the impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.Drive organic growth of the websiteSync up with the design team and manage mailers - promotion, awareness, offers, etc.Developing and implementing effective search engine optimization (SEO) strategiesReview technical SEO issues and recommended fixesOptimize website content, landing pages and paid search copyDirect off-page optimization projects (e.g. link-building)Collect data and report on traffic, rankings and other SEO aspectsDevising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in our online store.Creating frameworks that transform our social media sites into highly profitable platforms.Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to predetermined strategies.Reviewing the security of checkout pages and payment procedures.Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.Sync with the orders and purchase team to prepare promotional strategies beforehandReporting on the utility of existing and novel strategies

Gurgaon, India

• Managed key accounts of clients like Harley-Davidson India and Fashion by Harley Davidson, British Boarding School, Oxford University Press India, Trek Bikes India, Hyatt regency Mumbai etc.• Managed Facebook and Google Catalogue for clients to make the most of these platforms and generate online sales and dynamic retargeting campaigns• Converted existing accounts to digital revenue and exceeded objectives for retention and increase of customer revenue during first full campaign• Utilized A/B testing and multivariate analysis to improve conversion rate of website visitors• Successfully executed Conversion Led Campaigns to achieve targeted return on investments• Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, newsletter subscriptions and traffic on the website• Defined different audience to be targeted for specific marketing channels • Overseen the preparation of designs including Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blogs• Developed healthy business relationships with relevant digital influencers

Gurgaon, India

• Created and successfully executed comprehensive social media, google ads and email marketing strategies to increase online transactions • Achieved a 120% growth in Online revenue in one year• Liaised and coordinated with the digital marketing agency for the performance of SEO keywords• Monitored Google analytics and refreshed SEO keywords on a weekly basis• Assessed reports on all platforms and introduced strategies on how to make the same better• Collaborated with offline PR agencies for effective placements in relevant offline and digital platforms • Conducted public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization

Noida Area, India

• Created and executed a comprehensive digital media strategies to generate online leads for the real estate business • Utilized Facebook, Instagram, Google & LinkedIn ads and optimized landing pages to capture online leads for different properties• Revamped the email marketing strategy to maximize the response rate• Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ ·• Analyzed reports on a weekly basis and introduced new strategies on to yield better performances• Designed graphics in-sync with the content stories

Noida Area, India

• Managed SEO project for different websites consisting different education courses• Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+• Analyzed reports on a weekly basis and introduced strategies on how to make the same better• Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all courses offered on the website

Gurgaon, India

• Managed social media platforms like Facebook, Instagram, Pinterest, YouTube and Google+ • Created a comprehensive social media strategy that used social media marketing techniques to increase visibility, membership and traffic for all projects• Utilized Facebook, Instagram, Google and LinkedIn ads and optimized landing pages to capture online leads for different courses for students and professionals

Chandigarh Area, India

Was a trainee there, Handling The installation of network in PUNJAB, HARYANA and HIMACHAL circle

Description: This project was done as an INTERN at Ericsson India LTD., Chandigarh.Team Size: 10Role: Configuration of Different Switches and Routers at NOC.Work Done:Configuring Routers and Switches.Understanding the whole procedure of network planning.Giving Suggestions and new Innovative Ideas to improve the Quality Of Service (QOS).Network Design & Security

Description: This project is all about that how the network is establish in four different locations and how these locations communicate with each other.Team Size: 2; Work Done:Prepare the overall design.Configuration of Routers and Switches.

Post Graduate Diploma In Marketing, E-Commerce/Electronic Commerce, A

Bachelor Of Technology (B.Tech.), Computer Science

Activities and Societies: Football Team Captain, Won Silver medal in In ter University One-Act PlayComputer Engineering