Religious is a "cultural engineering" company that specializes in culturally driven strategy and innovation to impact business value, values and valuation. Basically we produce cultural intelligence , model the intelligence for brands and deploy our models to create assets and IP. We work across the entire value chain - Cultural Zeitgeist. Cultural branding ( strategy / architecture / platform), Culture led innovation, Creating brand assets, Transforming companies by helping them find and live their Purpose, Capability building through mentoring and trainingKey PartnersA+E Networks, BYJU'S, Bajaj Auto, Coca Cola, Compass Group, DBS Bank, De Beers, GSK , Diageo, Emaar Dubai , Google, ITC Foods, Hewlett Packard (HP) , IKEA, Jubilant Food Works (Dominos & Dunkin Donuts) , Max Life Insurance, Marico, McKinsey, Microsoft, Nestle', PepsiCo , Pernod Ricard, Reliance , Singapore Airlines (Pelago), STAR TV (Hotstar), Sistema Group (MTS), Subway , Tata Consumer Products, Urban Company , Verizon Media (Yahoo), WOW Skin Science

Y&R Global Strategy BoardGroup Chief Strategy Officer Rediffusion YR is an integrated brand communications company and is part of Young & Rubicam brands one of the larger communications companies in the world. I was responsible for establishing a “way of seeing” for the entire group, part of the leadership team that was creating the systems, processes and culture that define the identity of the group, driving the “thinking” on all our major businesses across all group companies, leading our new business initiatives, raising the “intellectual temperature” of the organization , creating IP that becomes the basis for future growth and revenue for the group and being a “voice” at various public forums were the other aspects of my role

Head of Strategic Planning for the Delhi office