Arvind Srinath S Email & Phone Number

San Jose, CA, US

San Jose, CA, US

Seattle, WA, US

Product Strategy & Management, A/B Testing & Experimentation, Conversion Optimization, Product Roadmapping

Singapore, SG

Manage Mobile User Acquisition and Re-Marketing campaigns end-to-end; Data driven Strategy and Campaign Optimization Work cross-functionally with product, supply, creative and data science teams on product road maps and custom solutions around reporting, creative, audience targeting, tracking and attribution

Boston, MA, US

Teaching Assistant for the semester long MBA Strategy course SI 751

Needham, MA, US

Product Manager - Managed a project, from concept to launch, to make product improvements that would minimize the impact of calls on the customer service team Analyzed consumer purchase data, came up with insights and recommendations for the high season tiered promotions

Needham, MA, US

• Helped evaluate and recommend a Viator/TripAdvisor branded mobile redemption technology solution by conducting market and competitive research – both qualitative and quantitative
• Performed strategic analysis and came up with a supplier advantage proposal; identified KPIs and key trends to present to potential suppliers
• Worked with the Executive leadership team and the TripAdvisor Corporate Development team on evaluating a couple of potential acquisitions
• Intern project -- Presented recommendations around soliciting and surfacing reviews effectively for new and existing products

Chennai, Tamil Nadu, IN

• Worked on a model forecasting online marketing channels’ performance and enabled the business stakeholders to make key decisions regarding marketing investments by recommending strategy for a leading online travel and.
• Provide insights, recommend improvements based on statistical/ data driven analyses in marketing strategy(for different channels including SEM, DBM, Partner marketing) and customer insights
• Worked on product analytics including A/B testing and product prioritization by sizing potential value of features to be built.
• Analyzed the impact of switching to a different marketing channel attribution model for a leading online travel and leisure client.
• For an online discount travel client, led a user stitching initiative to track and analyze cross device customer behavior.
• Evaluate the performance of marketing campaigns and provide recommendations

Chennai, Tamil Nadu, IN

• Drove and executed initiatives such as reverse funnel analysis and dropout flow to better direct site users, effectively enhancing user experience and in turn increasing conversion rate.
• Analyzed consumer perception and performed competitor analysis leveraging social media and web data for a leading toy manufacturing company
• Worked on a touchpoint analysis for a leading technology client to better understand the marketing channels that lead to conversion.

Bangalore, Karnataka, IN

• Gather specific functional requirements from the client side, prepare trace-ability matrix, the Functional Requirement Documents (FRD) and Business Requirement Documents(BRD)
• Design of test plan, test cases and execution
• Led a team of engineers in performing business requirements analysis and gap analysis for client requirements

Master Of Business Administration (Mba), Business Administration And Management, General

Master'S Degree, Management Information Systems, General

Education record

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering