A digital media consultancy focused on lead generation and lead management. • Led sales pitches, and client engagements through analysis, presentations to grow book of business• Created and executed campaign strategies, through social media ad platforms to drive revenue• Increased leads 3X for practices using Facebook (FB) and Google ads to achieve >$250K in revenue• Integrated marketing automations for email and text messaging using Zapier, increasing leads 42%• Created sales processes, training videos, and collateral using Canva to increase consults booked 50%• Created reports using Google Data Studio and Excel’s FB add-on to showcase performance for clients• Led keyword research, using Ahrefs and Google Keyword Planner to recommend high volume keywordsfor landing page content and creative• Producer/content creator of the “Practice Accelerator Podcast” using client stories to build a lead pipeline• Led contract negotiations using client success strategies to grow revenue back to pre-COVID levels

A creative media consultancy. Clients include: easyfinancial, BMO, Mackenzie Investments Canada,Hain Celestial Group, Foxwoods Resort Casino, SodaStream.• Grew the team from 2 to 9 people, seeking key hires to create the capability of performance marketing• Managed client relationships through phone, email and in person presentations, as a first point of contact• Led digital strategies using custom audiences and retargeting that produced a 42% increase in outcomes• Met campaign goals using creative teams and data to yield ~9.8M reach, click-through rate of 18.2%• Led optimizations using A/B testing in FB, landing pages variations and Googles Ads leading to 21X return• Created customer segmentations using client data in excel for targeted marketing campaigns• Recipient of 2017 Matilda Award for exemplary attitude and driving culture

• Created lead generation opportunities by building client segmentations by collaborating with data science, CRM, marketing and sales teams to drive market share• Developed contact strategies by combining both offline and online client touchpoints to drive CSAT scores and reported using quarterly competitive benchmarks from Environics to leadership• Responsible for email program analysis, effectiveness and A/B testing using Exact Target, provided recommendations on copy and creative to Marketing teams• Worked in a consultative role directly with senior sales and marketing leaders, led various analytics efforts and insight delivery, provided size-of-prize and opportunity projections• Conducted acquisition, penetration and retention analysis for Brand and Marketing teams to develop and execute multi-channel campaigns and demand generation programs• Stationed in Europe to deliver contact strategy/analytics for Italy, Poland and the United Kingdom; recipient of “Ovation” award for that work and leading dynamic actionable contact strategy and data visualization of leads reporting using Tableau• Natural relationship builder, directly consulted the CEO of the European business and CMO

• Consulted directly with brand and sales functions to leverage data and insights to drive sales, assess effectiveness of promotions and provide recommendations• Managed several global brands for the largest tier 1 client and accountable for continuous analytics• Client focused, provided insight regarding: brand health, trial/repeat & awareness, new product launches, new/lost/retained consumer movement, source of volume and segmentation• Proficient in proprietary Nielsen tools: MarketTrack, ConsumerFacts, Workstation+ software • Conducted analyses and provided actionable recommendations with size-of-prize opportunities

• Worked directly with relationship managers and sales functions to deliver on service level contracts• Directly managed relationships with C-suite executives, delivering on fund function needs• Collaborate and project manage amongst various business process outsourcing teams such as fun accounting, trust accounting, securities cage, taxation and client services to troubleshoot and resolve issues promptly and effectively

• Managed a team of 15 client service representatives• Led weekly performance reviews of staff and worked to increase individual performance from 5-15%. • Exceeded service levels of 80% by actively managing call center staff and queues

• Quickly, promoted to President's Club customer services team for exceptional customer care with end investors and financial advisors - maintained above average service levels of 80% • Received recognition of service excellence on several occasions from both retail and commercial clients by consistently anticipating issues and exceeding client expectations.• Natural relationship builder