Arvin Peter Email & Phone Number

Mississauga, ON, CA

Toronto, Ontario, Canada

• A digital media consultancy focused on lead generation and lead management.
• Led sales pitches, and client engagements through analysis, presentations to grow book of business
• Created and executed campaign strategies, through social media ad platforms to drive revenue
• Increased leads 3X for practices using Facebook (FB) and Google ads to achieve >$250K in revenue
• Integrated marketing automations for email and text messaging using Zapier, increasing leads 42%
• Created sales processes, training videos, and collateral using Canva to increase consults booked 50%

Toronto, Canada Area

• A creative media consultancy. Clients include: easyfinancial, BMO, Mackenzie Investments Canada,Hain Celestial Group, Foxwoods Resort Casino, SodaStream.
• Grew the team from 2 to 9 people, seeking key hires to create the capability of performance marketing
• Managed client relationships through phone, email and in person presentations, as a first point of contact
• Led digital strategies using custom audiences and retargeting that produced a 42% increase in outcomes
• Met campaign goals using creative teams and data to yield ~9.8M reach, click-through rate of 18.2%
• Led optimizations using A/B testing in FB, landing pages variations and Googles Ads leading to 21X return

Toronto | Milan | Poznan | London

• Created lead generation opportunities by building client segmentations by collaborating with data science, CRM, marketing and sales teams to drive market share
• Developed contact strategies by combining both offline and online client touchpoints to drive CSAT scores and reported using quarterly competitive benchmarks from Environics to leadership
• Responsible for email program analysis, effectiveness and A/B testing using Exact Target, provided recommendations on copy and creative to Marketing teams
• Worked in a consultative role directly with senior sales and marketing leaders, led various analytics efforts and insight delivery, provided size-of-prize and opportunity projections
• Conducted acquisition, penetration and retention analysis for Brand and Marketing teams to develop and execute multi-channel campaigns and demand generation programs
• Stationed in Europe to deliver contact strategy/analytics for Italy, Poland and the United Kingdom; recipient of “Ovation” award for that work and leading dynamic actionable contact strategy and data visualization of.

• Consulted directly with brand and sales functions to leverage data and insights to drive sales, assess effectiveness of promotions and provide recommendations
• Managed several global brands for the largest tier 1 client and accountable for continuous analytics
• Client focused, provided insight regarding: brand health, trial/repeat & awareness, new product launches, new/lost/retained consumer movement, source of volume and segmentation
• Proficient in proprietary Nielsen tools: MarketTrack, ConsumerFacts, Workstation+ software
• Conducted analyses and provided actionable recommendations with size-of-prize opportunities

• Worked directly with relationship managers and sales functions to deliver on service level contracts
• Directly managed relationships with C-suite executives, delivering on fund function needs
• Collaborate and project manage amongst various business process outsourcing teams such as fun accounting, trust accounting, securities cage, taxation and client services to troubleshoot and resolve issues promptly and.

Mississauga

• Managed a team of 15 client service representatives
• Led weekly performance reviews of staff and worked to increase individual performance from 5-15%.
• Exceeded service levels of 80% by actively managing call center staff and queues

• Quickly, promoted to President's Club customer services team for exceptional customer care with end investors and financial advisors - maintained above average service levels of 80%
• Received recognition of service excellence on several occasions from both retail and commercial clients by consistently anticipating issues and exceeding client expectations.
• Natural relationship builder

Masters, Business Administration

Activities and Societies: Graduates Student Union, MBA representative Treasurer, MBA Student's Association Selected as one of Canada’s.

Bhsc, Health Science

Activities and Societies: Delta Chi, President of the Western Indo-Canadian Students Association (WICSA)

Personal Performance & Coaching

Activities and Societies: 2013 - CURRENT • Personal Performance Coach, 2013 - CURRENT • Completed the Introduction Leaders Program (2018).