With over a decade of experience in consultancy firms, strategy and marketing analysis, customer experience, and digital marketing, I have honed my expertise in startups consulting and coaching. My passion lies in guiding startups towards success by providing strategic guidance, innovative solutions, and practical coaching. Also,I have participated in building many small businesses and startups.Currently, I am a Doctor of Business Administration (DBA) researcher at the Arab Academy for Science, Technology, and Maritime Transport, exploring the challenges and opportunities for small and medium enterprises in the MENA region. My research complements my extensive experience in digital transformation consulting, where I have partnered with the Saudi government to implement innovative solutions for public services and policies at Innovative Transformation.My professional journey includes significant achievements such as:- Assessing IPO readiness for a startup in Saudi Arabia.- Conducting benchmarking analysis on women's empowerment in the workforce.- Designing and delivering digital marketing skills training for refugees with CRS.- Leading training programs for over 200 entrepreneurs with TIEC and ICEAlEX.- Developing digital transformation strategies for startups in various sectors in Canada.In my previous roles, I have leveraged technology and digital marketing to help startups optimize their operations, enhance customer experiences, and drive business growth. I have also led and executed marketing plans and campaigns for various organizations, including non-profits, publishing houses, and media agencies. My expertise spans political marketing, e-commerce, mobile app marketing, and personal branding.I hold several certifications in strategic studies, digital marketing, and effective sales techniques. Additionally, I have authored and co-authored multiple publications in positive psychology and self-development, reflecting my enthusiasm for these fields.I am passionate about empowering startups through training and coaching, having designed and delivered workshops on entrepreneurship, marketing, digital marketing, strategy, and soft skills. My personalized coaching sessions help startups overcome challenges, refine their business strategies, and achieve their goals.