Arwin Wang Email & Phone Number

San Francisco Bay Area

-Leading design to optimize PLAE's multi-million user E-commerce website to create quality customer experience resulting in 12% increase conversion rate and 21% increase in revenue.-Lead art direction for each seasonal collection to inform the marketing and asset creation team (photographer/videographers).-Design adult Plae shoes by conducting trend.

San Francisco Bay Area

Developing marketing strategies, and art directions that improve brand awareness and advertisement conversion rate. Generating creative ads for social media platforms to effectively convey our brand story and values.Formulated ad campaign design direction that allowed the team to execute the project within 1.5 weeks, down from 2month average.Compose.

San Francisco Bay Area

Creating and executing strategic plans as well as visual concepts to increase Facebook ad conversion rates and brand awareness of client companies. Working directly with stakeholders to understand brand values to drive consensus and growth. Designing and iterating on client company’s brand and website to establish their credibility and gain traction in the.

University Of Michigan

Directed the University of Michigan Hackathon and led 50+ person team to setup and run the event, which drew more than 1000+ students across world.Initiated Empathy Driven Design at hackathon to inspire hackers to apply user-centric design thinking to create holistic innovations that users will love.Devised overall event experience for participants, and.

University Of Michigan

Publicized the hackathon by developing and designing a website and branding with a five-person team and attracted 1500+ participants.Designed mobile apps on iOS and Android, and wayfinding to guide the participants through the day of the event.Collaborated closely with 20 engineers to ship all three end-to-end products in 2.5 months.

San Francisco Bay Area

Won collegiate shoe packaging design challenge which led to an internship with PLAE. Conducted market research to form packaging that reflects product luxury qualifications via storytelling. Led concept development to provide quality and distinctive customer experience through iterative design.Synthesized the research data to create design framework that.

Copenhagen + Travelled To Stockholm And Helsinki For Study Tour

In Copenhagen, I learned about Scandinavian design through learning in classes, traveling around Scandinavia, visiting design stores, museums, craftsmen, and big design company headquarters like IKEA, and simply be immersed in their daily lives and be part of their society. Then I use the design principles and inspirations I got from the culture to design.

Philippines

• Designed and manufactured housewares out of various sheet metals (low and high carbon, galvanized and stainless steels as well as aluminum).
• Learned AutoCad, SolidWorks, sheet metal manufacturing process, and designing for manufacturing.

University Of Michigan, Ann Arbor

• Led multidisciplinary 15 member team to organize weekend-long design thinking and rapid prototyping competition.
• Raised $27,000 from corporations, venture capitalists, and the University of Michigan.
• Organized and deployed a myriad of rapid prototyping machines and mentors to assist the 250 participants in their Makeathon projects.
• Organized prominent professionals in the world of entrepreneurship and design to give talks to the students in the competition.

Ann Arbor

• Worked with local businesses and restaurants to design promotional marketing materials.
• Used skills in inDesign, Photoshop, and Illustrator for designing flyers, banners, and pamphlets.

Art And Design, Industrial And Product Design & Graphics Design

Summer Program, Furniture Design & Fabrication, A