Ary Tabassi Email & Phone Number

Toronto, ON, CA

• Performing ad-hoc analytics for clients and documenting all inquiries throughout project engagement, working with some of the largest brands in the News & Media Industry
• Communicating analytics requirements and best practices to developers and functional product managers
• Drafting technical requirements for web and app analytics systems and documenting analytics configurations for Google Analytics including Google Analytics 4 (GA4)
• Educating clients on the importance of online measurement and providing best practice guidance for technical aspects of analytics
• Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve
• Producing analytics audit reports for corrective or advanced tracking and data collection architectures, via Google Analytics

• Auditing historical campaign performance of newly acquired brands and quickly identifying key performance drivers within their PPC structure.
• Performing extensive keyword research to identify new keyword opportunities.
• Creating sponsored advertising campaigns in line with the agreed strategy and marketing budget. Continued optimization through ongoing analysis for optimal efficiency and maximum ROI.
• Monitor and maintain performance across multiple advertising accounts and proactively escalate any issues. Successfully multi-task across many projects simultaneously.
• Was able to set expectations and boundaries with the client, yet build confidence, trust and maintain a solid long-term relationship.
• Ability to analyze large datasets, extract key insights and dive deep into issues.

• Built a SEO Optimized Website using WordPress.
• Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, and ad extensions.
• Managed a Google Ads account to meet short term optimization goals.
• Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.
• Used Google Analytics to analyze the country of origin of visitors, and make sure website and ads were optimized to target only appropriate geographical locations.
• Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions.

• Training new employees on computer software and company regulations.
• Processing financial transactions and helping customers manage their accounts.
• Supervising and managing an entire floor, while ensuring outstanding customer service

Toronto, Canada Area

• Responsible for helping around the office with tasks including, filing, setting up electronics, making pickups/deliveries at client sites
• Interacting with various clients and businesses in the financial district of downtown Toronto
• Responsible for selling any excess electronic devices stored in the warehouse
• Worked as a field technician at various residential buildings often interacting with management and residential clients