- Tracked daily channel performance and reviewed CRM platforms in order to generate strategies to optimize the program that generated leads and increased sales through CRM channels. -Built a CRM testing plan and developed a series of assets that were managed, tested and executed for CRM campaigns.-Led CRM programs by managing the creative process by creating several AB tested assets which leveraged insights in design

- Wrote and posted content by utilizing Canva to design assets and sharing across company social media and their newsletters.- Shadowed calls and met with the marketing team to discuss the social analytics and marketing campaign performance of the company as well as the engagement from the clients. - Scheduled and published social media posts through Hubspot database.

- Manage all social media accounts by uploading posts about updates and important information necessary for the members to be aware of.- Responsible for sending out news regarding IBA to the weekly UCONN newsletter "Daily Digest", which gets sent out to all undergraduate students.- Utilize "Canva" to design posts that will be shared to the undergraduate student body.

- Created a local non-profit organization in the beginning of the COVID-19 Pandemic to create hand-made masks for community members, hospitals, and clinics in Fairfield County. - Coordinated and implemented charity events to fundraise for those in need during the COVID-19 Pandemic using cross-collaborative team building with client representatives.- Managed all communication with potential clients in order to coordinate delivery of masks.