Key Result Areas: Innovator and Entrepreneur with more than 12 years of experience in Business Management with forte in Marketing and Advertising. Led and supervised the entire new setup and built a team of 22 on-role employees and 8 off-role Digital Marketers, Sale Representatives, Merchandisers and Promoters. Initiated new business and projects, managed potential accounts and deployed to Key Account Managers. Major focus on Digital Marketing & Print Media Marketing. Advisory Role in various digital matters (SEA, SEO, analytics, media strategy) SEA Strategy, optimization and reporting. Managed Finance for projects & converted the same into multiple profitability assignments. Recruited the suitable staff, such as Creative Directors, Account Managers, Copy Writers, Proof Readers, Pre Sales, Client Servicing and Administrators Worked with the Creative Department as per client’s requirement. Supervised estimators with reasonable calculations in order to convert an enquiry into business. Built sales plan each month considering various inputs like promo article, constraint article and proposing the same for production, which helps team to give, better fill rates Streamlined launch of new products and new variants, sales coordination, planning and team management Monitored all monthly promos and offers to set up displays like pillar branding, end caps, FSUs and execution of BTL activities like sampling Designed pre and post marketing activities for successful launch of new products and to increase the brand awareness Assessed all competitor’s activities and market trends and implemented the appropriate marketing initiatives.Highlights: Recognized in the category of Best Creativity for an invite of ‘Fred Perry ‘in MENA 2013 Took part in international exhibitions and attended almost all Designing and Printing Exhibitions since 2006 till now such as DRUPA, IPEX, IDEX to keep updated with latest technologies

Monitored chains like Future Retail LLC. (Carrefour, Lulu Hyper), Dubai Metro, Al Futtaim Retail Ltd., Mark & Spencer's and regional chains like Home Store and so on to act on their design / production requirement Emerged as SPOC for key accounts and creative design team Managed a team of 3 on-role production employees and 2 on role client servicing executives Implemented marketing strategies with internal marketing team and retail chain to achieve and surpass YTD growth Led promotional activities in modern trade outlets like wet sampling and negotiating with retail chains to set-up displays like end caps & FSU's