Arya A. Email and Phone Number
Hey[o] 👋 My name is Arya, I’m an "entrepreneur" with a love for marketing, automation, and social causes. I help companies grow through data-driven, tech-backed strategy. Ensuring a smooth ride for their customer base — from acquisition to retention 🚲
Heyo.
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FounderHeyo. Oct 2023 - Present -
Director Of AdvocacyQajar Family Foundation Jan 2019 - PresentOverseeing the direction and vision of a private charitable foundation with a focus on social causes; including but not limited to racism, equity, education, healthcare, immigration, and LGBTQIA2+ rights.
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Vice Chairman Of The BoardQajar Family Foundation Dec 2019 - PresentServing as the chairman’s primary advisor and trustee regarding foundation matters.Leading the communication between the foundation and external organizations.Drafting new proposals and initiatives which fit the goals and tenets of the foundation to present to the board.
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Board MemberQajar Family Foundation Jan 2019 - Dec 2019Worked closely with the rest of the board to define the future and legacy of the foundation.Successfully accomplished and went beyond the goals of the foundation; I personally spearheaded initiatives which addressed multiple causes such as women's rights, unfair treatment of immigrants, and global warming.
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Technical ConsultantSelf-Employed Jan 2014 - PresentDeveloping a wide variety of solutions, everything from web apps to kernel modules; routinely being trusted with the authority to make decisions such as the technological stack and architecture; while subsequently dictating and explaining these decisions to the rest of the team, if applicable.
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Social MediaSelf-Employed Jan 2014 - Sep 2020Successfully grew and maintained a network of accounts with a peak collective reach of over 1 billion.Pioneered social network monetization; effectively innovated on legacy media monetization strategies in such a manner which resulted in mid-eight figure revenue year after year.
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Technical ConsultantRed Bull Racing & Red Bull Technology Feb 2023 - Mar 2024Providing expert-level consultancy in automotive engineering and technology optimization.Collaborating with cross-functional teams to identify areas for technological innovation and efficiency gains.Instrumental in securing a competitive edge through data-driven insights and cutting-edge engineering solutions. -
Senior Strategy EngineerRed Bull Racing & Red Bull Technology Feb 2023 - Mar 2024Directing an elite team of strategists and data analysts, specializing in real-time race decision-making.Utilizing advanced analytics tools and simulations to optimize racing strategies.Achieved an unparalleled win record, setting new benchmarks for performance in the motorsports industry. -
Executive ConsultantBereal. May 2022 - Feb 2023Paris, Île-De-France, FranceLed strategic initiatives to enhance user engagement and platform scalability for a rapidly growing social media application. Provided high-level guidance on product development, focusing on optimizing user experience and implementing advanced security measures.Collaborated with cross-functional teams to streamline project management processes, resulting in a ~25% improvement in project delivery times. Conducted thorough market analysis to identify key trends and opportunities, informing the development of new features and user retention strategies.Spearheaded cybersecurity consulting efforts, implementing robust security protocols that reduced vulnerabilities and safeguarded user data against potential breaches. Facilitated workshops and training sessions for the executive team on emerging technologies and best practices in the tech industry.Played a pivotal role in securing partnerships with leading tech firms, enhancing the platform's capabilities and expanding its user base. Oversaw the integration of new technologies and ensured compliance with industry standards, contributing to the platform's overall stability and performance. -
Fashion ModelImg Models Jan 2019 - Sep 2022Embodied brand visions for leading fashion houses, showcasing a diverse range of couture and ready-to-wear collections. -
Chief Technology OfficerFast Sep 2021 - May 2022San Francisco, California, United StatesOversaw a team of 600+ working on an online login and checkout platform.Spearheaded and developed solutions resulting in 99.9999% service uptime, reduced API latency (~66%), and lowered infrastructure costs (10%). -
Technical LeadVibris Bots Jun 2021 - Sep 2021Supervised a team of developers ranging in experience and expertise while building retail automation software with an active user base of a few thousand. The project scope consisted of a standalone cross-platform desktop app with a handful of supporting internal [serverless] APIs and services.Ensured the integrity of the project timeline by delegating tasks to the team based on their experience and pre-existing load; when required, personally completed tasks to ensure the integrity of the project timeline.Engaged in a more macro role as a software architect and helped guide the team regarding best practices and development/technological choices, ultimately leading to an 83% reduction in API latency and ~40% fewer support tickets regarding bugs, glitches, and instability.
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FounderHeyo Agency Sep 2020 - Sep 2021Led an immensely talented and innovative team with a major focus on creating and managing e-commerce stores while partnering with influencers to utilize as a traffic source while concurrently utilizing our in-house social media network we’ve grown/acquired (800m+ reach) as a secondary traffic source.
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Chief Technology OfficerHeyo Agency Sep 2020 - Sep 2021Directed a remote-based team focused on e-commerce-oriented web development related to in-house influencer marketing campaigns; personally was involved with development to aid project completion timelines.Created a comprehensive internal analytics dashboard suite to assist and partially automate the agency’s larger mission of influencer marketing; the suite, on average reduced campaign cost by 28% and end-to-end communication inefficiency by ~30%.
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Software EngineerEve Robotics / Kiwi Dec 2019 - Oct 2020Responsible for the development, deployment, maintenance, and monitoring of internal services related to my secondary role within the company; the services were required to serve peak traffic consisting of approximately one hundred thousand requests within seconds due to the nature of the company’s application; the services successfully served peak traffic without a quantifiable increase in response latency. Oversaw compatibility between the services mentioned above and a private API SDK utilized within the company’s product codebases to standardize and ease API communication.Solely led the conceptualization and development of an auxiliary product (cross-browser extension) for the company from start to finish which increased general customer satisfaction by ~60%; this product would communicate with a subset of our internal services to supplement certain functionality within the company’s desktop application.
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Software Reverse Engineer & AnalystEve Robotics / Kiwi Dec 2019 - Oct 2020Tasked with analysis, reverse engineering, and subsequent delivery of a comprehensive teardown report of systems (such as Akamai Bot Manager, PerimeterX, and DataDome) which impeded the automation functionality within the company's consumer-facing product, namely a desktop app.Successfully documented and subsequently developed solutions to bypass the systems mentioned above, alleviating their impediments to the company's automation efforts.
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Founding Software EngineerPhantom Feb 2017 - Sep 2017Developed a password management and recovery solution from A-Z that was eventually acquired. The solution consisted of a public and private API, a browser extension, and a cross-platform mobile app.Created a solution that was considered bleeding edge at the time due to not only the level of security that was within it but also it's unassuming ability to act as a run-of-the-mill password manager (such as LastPass, and Dashlane) while also supporting backing up sessions; which made the experience from device to device, and browser to browser truly seamless as users more often than not found themselves not having to concern themselves with logging in.
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Game DeveloperRoblox Jan 2014 - Feb 2017Worked on various titles ranging from FPS to platform games. I took part in everything from building physics engines to developing UIs. Some of my more well-known titles are "Phantom Forces", "Framed", and "Arsenal", which all have concurrent player count numbers that would rival mainstream titles; the three that are listed alone have a combined play count of over five and a half billion.
Frequently Asked Questions about Arya A.
What company does Arya A. work for?
Arya A. works for Heyo.
What is Arya A.'s role at the current company?
Arya A.'s current role is “Serial Entrepreneur” | fmr. CTO @ Fast - 🦄 Company ($15B+ Valuation) | 2x Forbes’ 30 Under 30 Finalist.
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