Develop account plans for new relationships, building, maintaining and nurturing strong, long-lasting customer relationshipsDevelop a strong understanding of customers' specific decision-making and purchasing process, understanding their business needs and objectivesNavigate an enterprise organization to connect multiple buyers and influencersEngage with Top Strategic Accounts to paint the picture of the to-be state / business vision, identifying customer business… Show more Develop account plans for new relationships, building, maintaining and nurturing strong, long-lasting customer relationshipsDevelop a strong understanding of customers' specific decision-making and purchasing process, understanding their business needs and objectivesNavigate an enterprise organization to connect multiple buyers and influencersEngage with Top Strategic Accounts to paint the picture of the to-be state / business vision, identifying customer business capability gaps and building the link between Cynapse’s business capabilities and customers strategic requirementsSupport Cynapse’s Strategic Accounts across all steps in the customer lifecycle, from strategic alignment, project justification, and commercial proposals to measuring the realised value of targeted business outcomesWork closely with internal sales teams and other functions to help define account strategies and prioritize sales initiatives based on value creation potential and opportunity sizeFacilitate internal and external workshops to discover customers' current and future business capabilities with the goal of identifying, prioritizing and measuring key business value drivers (metrics)Build compelling business case presentations and ROI (Return on Investment) analyses aimed at accelerating, justifying, and/or expanding sales opportunitiesProvide thought leadership, training, and consultative partnering with internal sales and other teams throughout and beyond the sales cycleCreate and deliver C-level compelling propositions as basis for strategic technology decisions. Articulate how our solutions will digitally transform customers’ business at scale Show less

Deliver on Financial goals for the business; find opportunities for Growth & deliver on growth commitments; identify key cost metrics and ensure they are optimizedRegular strategic progress review, accomplishments & opportunitiesResponsible for decisions/activities that have significant impact on the organization’s $50 Million P&LManage monthly highlights & performance reporting to wider forumsKeep up to date with industry practice, evolving regulations and peer… Show more Deliver on Financial goals for the business; find opportunities for Growth & deliver on growth commitments; identify key cost metrics and ensure they are optimizedRegular strategic progress review, accomplishments & opportunitiesResponsible for decisions/activities that have significant impact on the organization’s $50 Million P&LManage monthly highlights & performance reporting to wider forumsKeep up to date with industry practice, evolving regulations and peer benchmarkingOversee consultative partnerships across multiple Stakeholders with strong understanding of business drivers and underlying dataEstablish standards for collaboration with business owners to formulate quantifiable goals; advise on strategies and experimentation to achieve business goalsSupport analytical innovation, including, for example, evaluating the current operational environment for opportunities to leverage automation tools including Machine Learning techniquesDefining and formulating Dynamic Workforce and WorkplaceEnsure Operations adherence to Business and Regulatory controls and any required submissionsProvide strong oversight and governance on key strategic programs and provide regular updates to various senior management forumsBuild and enhance the operating model through strong focus on location strategy and the resiliency frameworkBuild cohesive, winning teams through strong communication and involvement of all team membersMentor and coach to team to always aim to achieve over and beyondAssist the functional managers in Hiring and working with recruitment partners to have metrics around the sameIdeation around Talent retention and key initiatives for focus areas like Diversity and InclusionAct as Trusted Partner to Operations, Technology & support any operations activity Show less

Design the workflow for the programmatic business in APAC marketsDefine best practises of campaign planning, set-up and optimizationCollaborate with sales team, ops team, analytics team and product team for strategic implementationsRecruit & Train the best-in-class team of programmatic traders and operations specialists Onboard new media like Youtube & Truecaller

Manage end to end Service Delivery for Accenture clientele in the digital advertising and marketing verticalBoost Delivery & Scheduling efficiency by moving to automation mechanismsMonitor employee productivity and optimize processes to reduce costsIncrease productivity by 20% and simultaneously reduced head count by 10%Oversee development and launch of additional delivery areasHold monthly town hall meetings to share road maps, increase 360 degree… Show more Manage end to end Service Delivery for Accenture clientele in the digital advertising and marketing verticalBoost Delivery & Scheduling efficiency by moving to automation mechanismsMonitor employee productivity and optimize processes to reduce costsIncrease productivity by 20% and simultaneously reduced head count by 10%Oversee development and launch of additional delivery areasHold monthly town hall meetings to share road maps, increase 360 degree feedback and provide trainingIdentify inefficiencies and make recommendations for process improvementImplement lean operating principles and use effective measurable metrics through tracking of operational excellence principlesFulfill service delivery agreements through lean operating principlesStrategic client management Hiring, Training and UpSkilling of people Show less

Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers.Exponential is headquartered in Emeryville, California and offers solutions in more than 25 countries worldwide.Responsible for Publisher acquisitions for Display, Video and Mobile helping Exponential scale in emerged & emerging markets, channeling up new revenue streamsLead business development efforts through all… Show more Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers.Exponential is headquartered in Emeryville, California and offers solutions in more than 25 countries worldwide.Responsible for Publisher acquisitions for Display, Video and Mobile helping Exponential scale in emerged & emerging markets, channeling up new revenue streamsLead business development efforts through all aspects of the sales cycle including relationship initiation, negotiation, and closingBuild and maintain product and industry knowledge, stay on top of product enhancements and latest industry trends, and provide market feedback to various company functionsManage account setup, maintain accounts on E9 (Ad Management Platform), and analyze reporting that will yield competitive insights for clientsWork with customers and internal stakeholders to understand and identify product requirementsLead and Manage a team of Business Development associates & managers who satiate global business needs and help build a strategy across all marketsStrategize inventory acquisition from each individual country in the APAC, Africa, LATAM, Australian & Canadian markets and schedule pipelines basis this informationWork closely with cross functional teams to get a holistic view of the market needs thereon act accordingly Show less

Work involves:-Building, managing and strengthening Tribal Fusion's vital publisher relationships-Own a client roster of up to 100 accounts, closely monitoring Publisher Deliverable and incessantly working on optimizing Account Outputs-Balancing the demand supply scale, keeping an eye out for publisher acquisitions that can take shape, synchronous with the network’s overall goals-Performing inventory analysis, activating new publisher accounts, and continuously… Show more Work involves:-Building, managing and strengthening Tribal Fusion's vital publisher relationships-Own a client roster of up to 100 accounts, closely monitoring Publisher Deliverable and incessantly working on optimizing Account Outputs-Balancing the demand supply scale, keeping an eye out for publisher acquisitions that can take shape, synchronous with the network’s overall goals-Performing inventory analysis, activating new publisher accounts, and continuously learning all the elements of the interactive advertising ecosystem-Devising new solutions which would benefit clients and the company alike-Pursuing communications with top-grossing Publishers and Media Owners; becoming an extension of Tribal Fusion’s credibility, recognition and market reputation- Continuously collaborating with an energetic team that has a reputation for innovation and exceptional service records Show less

Strategically identified prospective business partners, suggested custom solutions and measured ROI to add an edge to the prospect's web presence Worked in conjunction with International and Domestic clientele dealing with varied client psyches and extracting optimum revenues Prepared detailed estimation and costing backed by thorough proposals Employed effective negotiation and closing techniques in securing profitable business Worked closely with other… Show more Strategically identified prospective business partners, suggested custom solutions and measured ROI to add an edge to the prospect's web presence Worked in conjunction with International and Domestic clientele dealing with varied client psyches and extracting optimum revenues Prepared detailed estimation and costing backed by thorough proposals Employed effective negotiation and closing techniques in securing profitable business Worked closely with other departments (programming, designing, content and web marketing) in an attempt to collate their inputs in building the best solutions Evaluated scope and scalability of the offered service to strike a balance between resource costs and revenues Achieved account goals/ targets and surpassed them to gain incentives Planned and Implemented process definitions for managing a sales team that would effectively and quantitatively add to the lead pool Recruited, Trained and Built a team of Business Developers to create a sales funnel Show less

Handled Agency and Vendor interaction for both planning and execution stages of the marketing initiatives at both local store level and at corporate levelPlanned and executed Marketing strategies for each restaurant across the chain both online and offlineParticipated in operations and worked on creating standardization illustrative modules to facilitate staff education for processesWorked actively as a part of the operations team gaining exposure to direct customer… Show more Handled Agency and Vendor interaction for both planning and execution stages of the marketing initiatives at both local store level and at corporate levelPlanned and executed Marketing strategies for each restaurant across the chain both online and offlineParticipated in operations and worked on creating standardization illustrative modules to facilitate staff education for processesWorked actively as a part of the operations team gaining exposure to direct customer interaction and feedback. In the process also learning the back end of the trade that helped me get an insight into managing skilled, uneducated staff Show less

Identifying and segregating potential Market Segments, Strategizing marketing efforts for new products across multiple geographies, Developing client specific sales strategies and proposals, Negotiating and closing deals.

Understanding Market behavior and trends based on Research, Writing for mass mailers, brochures, advertising & sales collateral and executing marketing campaigns/promos.