As Brand Intern at D2C skincare and haircare startup Pilgrim, I worked on developing range concepts and marketing content for social media, conducting category analysis through Amazon keywords and Google trends, and auditing competitor marketing to identify key themes. I also worked on issuing manual dispatches through the online ecommerce system. Project Highlights:• Created category analysis decks breaking down Amazon and Google keyword trends to shape product naming and online marketing for the serums range• Used the Meta Ads Platform to survey competitor marketing and identify opportunities to stand out in the fragrance category• Optimized the ecommerce manual dispatch form in Microsoft Excel and Google Sheets to automatically fill all details upon entering name and address, significantly streamlining the process• Developed concept routes for the launch of a new Swiss beauty product line• Developed and captioned several Instagram posts for an account with over 180,000 followers

I worked closely with the Strategic Lead across several fast-paced projects for clients such as Tata Tea, Tata CliQ, Jubilant and Milo amongst others. My responsibilities gave me broad exposure, including primary and secondary research to inform strategy, brainstorming territories, developing names, creating presentations, and facilitating workshops. During this time, I honed my understanding of how to link consumer understanding to brand, and also how brand supports business objectives.Project Highlights:• Facilitated an innovation workshop with Tata Tea using Miro, leading breakout rooms and guiding thinking through brainstorm activities, synthesizing the workshop outcomes into prompts for further action• Conducted in-depth customer interviews with teens and parents to help Milo enter and differentiate with their TG in a saturated market• Research to identify ‘Top Trends in Food and Beverages in 2021’ for global restaurant brand, Wasabi