Reporting to the Founder and CEO, I am responsible for leading the SEO and digital marketing operations of Amfill. My Duties Includes:Performance Analysis: Estimating performance & creating strategies with plan of action to achieve goals and conversions.Leading a highly talented team of SEO, PPC, Development, Social Media, Content Writer and Strategy Planners across 2 cities.Generating overall SEO SEM Audit Reports based upon Google Analytics, SEMRush, Ahref, Google Console, Screaming Frog, SEO Site Check-up and other tools for Clients & Management to review.Coordinating with clients, understanding their requirements, analysing the current industry trends and developments, preparing SEO and Paid Search recommendations and to-be-done tasks reports and assigning, coordinating, testing and accomplishing assignments with respective teams.Regularly analysing, researching, revising and selecting Keywords to improve website performance.For 60+ client websites, frequently analysing implemented On-Page, Local & Off-Page SEO strategies. Tracking SEO performance through Monthly Keyword Ranking Reports, Google Analytics reports, Monthly Link Building Reports etc. Finally, generating well-defined strategies to improve overall website performance & ROI.For more than 35 clients, Paid Search Campaign planning, implementing, budgeting, reviewing performance, weekly reporting and optimizing keywords, ads and ad groups. Focusing on PPC Ads, Display Marketing Banner Ads, Remarketing, Video ads, Ad Extensions and Ad Scheduling. Basically, end-to-end campaign management from campaign creation to leads processing, source, tracking, routing and reporting.Analysing, creating and optimizing Landing Pages for traffic, conversions and sales.Building and implementing Social Media Marketing Strategies for Facebook, Twitter & YouTube.Building and managing long lasting client relationships with the clients around the world through verbal and written communications.

Responsibilities:• Generating Overall Website Audit Report for Clients.• Analyzing and Creating Project Assessment Report.• Elegantly creating and implement On-Page and Off-Page Search Engine Optimization strategies for more than 30 websites. Successfully applying PESCAR Off-site Strategy for Link Building & improve Page Ranking.• Highly recommended by clients for Local SEO strategies to improve local search rankings.• Productively track SEO performance, generate monthly Keyword Ranking report and monthly Link Building report. Calculate website traffic, revenue, pages per sessions, bounce rate, study user experiences and behavior on website and make necessary changes.• Recognized by clients for developing effective SEO strategies to improve visibility, brand authority, traffic, higher page ranking.• Effectively developing and managing Paid Search Advertising using Pay Per Click Ads, Display Banner Ads, Remarketing, Video Ads. Creating and Running Campaigns, Ad Groups and Ads, Budgeting Strategy, using Ad Extensions and Ad Scheduling, searching and implementing Relevant Keywords.• Complete responsibility of end to end campaign management from campaign creation to leads processing, lead source, tracking, routing and reporting. Efficiently creating and maintaining campaign Landing Pages for higher chances of Conversions.• Adeptness in branding and marketing on social media sites like Facebook, Twitter, YouTube and LinkedIn. Blogging and posting brand related graphics to engage people. Monitoring and measuring social media campaign performance.• Regularly interacting with clients for their queries, setting up a budget, reporting their progress and ROI. Efficiently meeting business goals and deadlines with accuracy and excellence• Successfully working in conjunction with top management for evolving strategic vision, driving change, infusing new ideas and taking website performance and productivity to the next level.

Responsibilities:• Implement On-Page and Off-Page SEO activities towards improving page ranking and meet Client’s ROI and campaign targets.• Audit websites and provide recommendations to improve SEO visibility & performance.• Keyword Research & Competitor Analysis for SEO;• Optimization of Content & Landing Pages as per User behavior to improve ranking in SERP.• Daily track ranking of target keywords of site & implement necessary changes in architecture, content, linking and other factors to improve search engine ranking positions.• Generate Reports for Management & Clients with key metrics like Conversions, KPI performance & recommend necessary changes.• Regularly communicate with Clients to understand their requirement. Collaborate with Development team & Top Management to ensure SEO best practices are well implemented.

Experiences :- Requirement Analysis and thereby estimating the time and efforts required to complete the projects- Understanding the business requirements and translating them into functional requirements- Driving client communication and management of the projects to meet the goals in the stipulated time.