Marketing And Ecommerce Platforms Manager
Current Managed over 1000 product SKU’s and optimized SEO across multiple E-commerce platforms including Shopify and eBay, enhancing visibility and sales by strategically reallocating advertising budgets, achieving a sales uplift of 50% across underperforming categories. Developed and executed multi-channel digital marketing strategies that increased online presence, resulting in a 40% boost in targeted traffic through strategic SEO enhancements and robust content marketing initiatives. Spearheaded the management of the company's Google Ads account, optimizing key campaigns that resulted in a 30% increase in website sales over six months by refining keyword targeting and ad copy, and by continuously A/B testing landing pages. Leveraged advanced data analytics tools to track and evaluate marketing campaign performance across multiple channels, enabling the team to make informed, data-driven decisions that improved overall campaign ROI by 20%.