Aryan Gupta Email & Phone Number

New Delhi, Dl, In

New Delhi, Dl, In

Gurugram, Haryana, India

As a Senior CRM Executive I am responsible for managing the CRM team at zingbus. This includes shaping the overall CRM strategy, driving continuous improvement in CRM performance, ensuring effective campaign implementation, collaborating with cross-functional teams & stakeholders and achieving organisational goals.• Overseeing and Strategizing CRM Initiatives: Providing guidance and direction in planning and executing CRM marketing campaigns and ensuring that user segmentation and content relevance is optimized.• Managing CRM Executives: Providing support, mentorship, and coaching to our CRM executives. Delegating tasks and responsibilities and overseeing the execution of CRM initiatives.• Continuous Optimisation and Documentation: Overseeing the documentation of valuable insights and learnings from campaigns, and driving continuous optimisation based on these findings. Conducting experiments with new cohorts, messaging strategies and channels, and analyzing their impact to improve overall CRM performance.• Stakeholder Management: Collaborating with cross-functional teams including marketing, data analytics and product to ensure CRM initiatives align with broader organizational objectives. This also includes providing regular updates and reports on CRM performance to higher management and relevant stakeholders. Ensuring transparent and effective communication within the CRM team and with other departments.• Budget Management: Collaborating with finance and management to allocate and manage budgets for CRM initiatives and campaigns.

Gurugram, Haryana, India

As a CRM Executive I focus on enhancing user experience while also increasing customer engagement and conversions. Responsibilities involve shaping user journeys and managing the overall lifecycle marketing strategy for new and existing users.The role entails close collaboration with various cross-functional teams, including marketing, data analytics and product engineers.Key Tasks:• Planning, executing and reporting on CRM marketing campaigns (Push Notifications, Whatsapp and SMS).• Setup and automation of crucial customer Lifecycle Journeys, ensuring precise user segmentation and content relevance.• Measuring performance across all channels and monitoring critical performance metrics (CTR, Open rates, Conversions, etc.).• Documenting valuable insights and learnings from campaigns, driving continuous optimizations.• Conducting experiments with new cohorts, messaging approaches and channels, and assessing their impact.

Coventry, United Kingdom

Designed and delivered activities to increase student engagement through Open Day presentations, Course Director presentations and other outreach events. This involved working in close collaboration with members of the University of Warwick staff and with Warwick Business School’s marketing team.

Coventry, United Kingdom

• I advised course directors on improvements such as introducing Bloomberg Terminals at Warwick Business School, which were accepted and implemented.• Prepared and oversaw improvements identified through student feedback to Warwick Business School Module Leaders. • Organized multiple focus group sessions to assist students in understanding and resolving issues

Coventry, England, United Kingdom

• Organized and facilitated a *300% increase* in society collaborations which led to a 67% increase in society membership. • Established systems and benchmarks for membership and society executive satisfaction; Achieving an 80+% membership satisfaction rate and 95+% team member satisfaction with the digitization of society events in response to the COVID-19 pandemic.

Coventry, United Kingdom

Managed relations between society executive and members, resolved member grievances and disagreements.As the Head of Partnerships, I developed partnerships with societies, organising four inter-society events with an average attendance of 40-50 students.

Coventry, United Kingdom

Proposed, Designed and Executed Marketing campaigns for summits, events and talks both digitally and on campus, leading to a *17% increase* in membership and average attendance.

Gurgaon, India

• Conducted and presented comprehensive financial analysis on the Indian FMCG (Fast Moving Consumer Goods) Industry; Forecasting sector growth and pinpointing potential market leaders.• Researched and delivered an Investment Pitch on the Indian Fashion and Beauty Industry. Identified key business prospects in the B2B rural indian market.• Applied Auditing software to analyse company spreadsheets and financial statements to provide insight, measure future sector growth and discover key investment opportunities.

Bachelor'S Degree, Business Administration And Management, General

High School Diploma, Class Xii: 94% Average