Arya Pramod Kumar Email & Phone Number

Dubai, United Arab Emirates

Bath, England, United Kingdom

• Organised a highly effective Bath City Tour campaign, boosting visibility and funds for BPT, culminating in a significant £113 contribution from ticket sales.• Managed the Instagram account for awareness, successfully growing the follower base to over 100 and increasing account reach to 600+ in just a month, through innovative campaigns like giveaways and photography contest, and employing diverse social media strategies.• Successfully negotiated sponsorships with various local businesses to support fundraising efforts.• Led the project management using tools like Gantt Chart, ensuring steady progress and efficiency, while implementing Agile principles for enhanced adaptability and problem solving.• Substantially enhanced the awareness of BPT and its activities with well-crafted content and engagement techniques, to the target audience.

Bristol, England, United Kingdom

• Formulated a comprehensive marketing strategy to enhance the positioning and broaden the reach of the company's revamped Anti-Money Laundering (AML) product.• Suggested innovative marketing approaches focused on retaining current clients and penetrating new markets. This included the implementation of a product trial method and a referral initiative to boost client conversion rates.• Recommended strategies for internal marketing to increase Vistra employees' awareness of the global sales opportunities presented by the newly launched AML product. This involved creating a bidirectional communication platform for employee-management interaction.• Designed an engaging QR code and infographic to clearly convey product features, serving as an effective communication for both internal and external purposes.

Dubai, United Arab Emirates

• Oversaw corporate social media management, crafting and executing captivating content and campaigns aligned with the latest trends and analytics insights.• Authored 15+ blogs with a focus on SEO enhancement, utilising targeted keyword research to improve online visibility and engagement, which improved KPI and SEO by 23%.• Designed and executed 50+ targeted paid advertising campaigns on Facebook Ads and Google Ads, optimising for specific audience demographics by conducting A/B testing.• Created and distributed 20+ engaging e-newsletters to subscribers, leveraging MailChimp for campaign management.• Conducted market research to identify trends and competitive landscape in the region, informing strategic business decisions.• Developed and implemented innovative promotional strategies, driving lead generation and sales growth based on research.• Synthesized customer behaviour data across multiple platforms using Google Analytics, producing insightful monthly reports to guide marketing efforts.• Played a key role in product photoshoots, contributing to the visual strategy for website and social media content.• Edited photos and videos for diverse online platforms, enhancing brand image and audience engagement, using Adobe Photoshop.• Collaborated closely with graphic and web designers to execute seasonal updates of the company website, ensuring a fresh and relevant online presence.

Master Of Science - Ms, Marketing

B.Sc (Hons), Psychology With Marketing, First Class Honours