Arya Pramod Kumar Email & Phone Number

Dubai, United Arab Emirates

Bath, England, United Kingdom

• Organised a highly effective Bath City Tour campaign, boosting visibility and funds for BPT, culminating in a significant £113 contribution from ticket sales.
• Managed the Instagram account for awareness, successfully growing the follower base to over 100 and increasing account reach to 600+ in just a month, through innovative campaigns like giveaways and photography contest.
• Successfully negotiated sponsorships with various local businesses to support fundraising efforts.
• Led the project management using tools like Gantt Chart, ensuring steady progress and efficiency, while implementing Agile principles for enhanced adaptability and problem solving.
• Substantially enhanced the awareness of BPT and its activities with well-crafted content and engagement techniques, to the target audience.

Bristol, England, United Kingdom

• Formulated a comprehensive marketing strategy to enhance the positioning and broaden the reach of the company's revamped Anti-Money Laundering (AML) product.
• Suggested innovative marketing approaches focused on retaining current clients and penetrating new markets. This included the implementation of a product trial method and a referral initiative to boost client.
• Recommended strategies for internal marketing to increase Vistra employees' awareness of the global sales opportunities presented by the newly launched AML product. This involved creating a bidirectional communication.
• Designed an engaging QR code and infographic to clearly convey product features, serving as an effective communication for both internal and external purposes.

Dubai, United Arab Emirates

• Oversaw corporate social media management, crafting and executing captivating content and campaigns aligned with the latest trends and analytics insights.
• Authored 15+ blogs with a focus on SEO enhancement, utilising targeted keyword research to improve online visibility and engagement, which improved KPI and SEO by 23%.
• Designed and executed 50+ targeted paid advertising campaigns on Facebook Ads and Google Ads, optimising for specific audience demographics by conducting A/B testing.
• Created and distributed 20+ engaging e-newsletters to subscribers, leveraging MailChimp for campaign management.
• Conducted market research to identify trends and competitive landscape in the region, informing strategic business decisions.
• Developed and implemented innovative promotional strategies, driving lead generation and sales growth based on research.

Master Of Science - Ms, Marketing

B.Sc (Hons), Psychology With Marketing, First Class Honours