Loomish SA, Fashion-Tech Consultant - SwitzerlandLoomish SA provides digital investment advisory specifically within the fashion and retail industry.• INNOVATION SCOUTING for fashion tech start ups in retail and supply chain management for the ‘Luxury Innovation Award.' held annually in Lugano.• CONDUCT SCREENING INTERVIEWS, assess fit with the opportunity brief set by luxury partners.• IDENTIFY POTENTIAL LUXURY BRAND PARTNERS enlisting innovative solutions to accelerate digitalisation and sustainability of their supply chain.Position 2, Client Manager - USA (remote)Position2, Inc. is a full service digital marketing agency.Agency side client manager and digital strategist for Gushiv Organic Skincare and Scout.Gushiv is a D2C Australian organic skincare brand. Scout is an American WOM recommendation app• DRIVE DATA FLUIDITY for consistent growth by monitoring performance and optimising for the most qualified leads online. • BRAND MANAGEMENT AND DIGITAL MARKETING STRATEGY. Set brand guidelines and digital marketing kpi’s for organic and paid campaigns, SEO, content architecture and budget setting. • DATA GATHERING through rigorous testing and analytics to nurture consumer loyalty and retention with highly targeted customer communication strategies.• MANAGE CLIENT AND AGENCY RELATIONS with agility and empathy towards clients business needs.Identify ways to grow client investment.

Lablaco is the first Blockchain enabled Circular Fashion Platform, designed to create a new ecosystem for designer brands and conscious fashion consumers. • END TO END E-COMMERCE MANAGEMENT. On B2B commerce viz. recruit brands, merchandising and inventory management, create product pages, produce retail events, partnerships and order handling. On B2C commerce viz. website and app development, marketing and sales strategy, social media management, order fulfilment and set-up a preliminary CRM system.• Negotiate and manage strategic PARTNERSHIP FOR SCALABILITY between various sectors -MNCs,NGOs, governments and universities in support of UN SDG's. • DEVELOP AND MANAGE A COMMUNITY of eco-conscious designer brands and sustainable organisations to educate consumers on alternate products and better consumption behaviour.• Lead MARKETING AND OPERATIONS on Circular Fashion Summit - A global fashion summit focussed on sustainability and zero waste, Impact Design Hub - A curated selection of 10 avant-garde designers showcasing their collections respecting the four Impact Design principles: Materials, Process, People and Planet and Fashion Footprint Organisation - An open source and free tool to calculate individual environmental footprint.

• Strategy to REDUCE THE ENVIRONMENTAL FOOTPRINT of ‘Seravalle Luxury Outlet’ by analysing retail operations and customer journey on key parameters including carbon emission, waste management and packaging, energy and water consumption and community development.• Recommended PARTNERSHIPS FOR SUSTAINABLE REPORTING and earned media mentions.• Designed a COHESIVE OFFLINE TO ONLINE CUSTOMER EXPERIENCE for ‘Seravalle’ that communicated McArthurglen’s commitment to becoming an eco-friendly luxury outlet chain.

Account planner agency side for the Kingfisher portfolio, Abof.com and Max Fashion.Kingfisher, controlled by the Heineken group,is India’s largest beer brand with 5 product line extensions across the mass, premium and super premium segment. Abof.com is the online subsidiary of Fortune 500 company Aditya Birla Group. Max Fashion is the leading 'value fashion' retail brand in the Landmark Group.• Brand and communication strategy and tactics. Developed the brand proposition, set campaign calendar and campaign KPI’S. Analysed sponsorships, endorsements and media mix skewed to ATL. The brand custodian to ensure consistency in all activities and adherence of brand guidelines across design, language and experience.• Insight mining to define the core target and determine brand opportunities for each Kingfisher variants and abof.com. Report on learnings from consumer, culture and category trends to inform creative execution. Analyse performance of campaigns, measure brand affinity and optimise media spends.• Digital content management including social media, ott streaming platforms and mobile. Support creative teams in ideation and campaign structure.• Drove consumer engagement with partnerships and activations for Kingfisher which included the ‘Sunburn music festival’, Kingfisher calendar and the Kingfisher ‘Formula One’ team.• Lead planning workshops with internal and external brand stakeholders to resolve marketing challenges using JWT proprietary tools.

• CONSUMER RESEARCH supporting planning teams across Dentsu South East Asia. Ethnographic research for Horlicks; Trend forecasting ‘Sakiyomi’ for Toyota; Focus group and observational research for TVS motors, Focus groups, in-depth interviews, shadow shopping and social listening for Melorra.com.• Account Planner agency side for Melorra.com. Melorra is an independent precious jewellery platform with a ‘zero inventory’ model. The platform was launched in 2016.- DEVELOP BRAND IDENTITY and ‘GO TO MARKET’ STRATEGY for seed investment pitch. The round raised 1 million INR and in 2016 raised a total of 5 million INR.- Launched Melorra.com website, app and pop-up experience booths. - Planning and IMPLEMENTATION OF COMMUNICATION CAMPAIGN including managing the online presence through content management, social media and earned media management.• NEW BUSINESS PITCHES and identify opportunities to expand current client SOW.

The initial years of my career were focused on CONSUMER RESEARCH. Understanding the different data points of the consumer funnel and deep diving into the various methodologies of consumer research. Working with creative teams to enhance campaign impact with relevant insights.