Launched New Esports media siteCreated and developed company brand identity incorporating it into all content and social media creationGrew user base to 100,000 annual users through SEO, link building, and driving content creation with deep keyword research

Increased media buying ROI from 13% to 20% by guiding team to target the most profitable audiences, launching around 200 new campaigns daily, and adjusting target allocations weeklyLed bi-weekly competitive intelligence presentations prioritizing multiple revenue improvement tests that improved revenue per session by an average of 15%Collaborated with product and media buying teams to manage and optimize upwards of $3.5 million in monthly ad spend on published contentSpearheaded new A/B and multivariate testing process for all media buying, testing 2-3 new initiatives at all times and adding successful initiatives to regular company procedures

Managed and optimized over $6 million in annual ad spend across 4 websites, producing over $2.5 million in profit at a 30% ROILaunched, scaled, and optimized new CPA initiative resulting in over $400,000 of spend and making $115,000 in profit in the first 4 monthsGuided content production team with new content ideas and optimization techniques leading to upwards of 10% improvement on conversion rate and bounce rateTrained new media buyers in best practices and procedures developing skills to improve profitability and scalability

Coordinated launch of new digital coupons initiative, managing program strategy, ad spend and reporting, and drove over 100,000 registrations in the program’s first 10 monthsTransformed and built new email marketing program strategy, leading to over 40% increase in open and click through rates and contributing to an 80% increase in email signupsPartnered with digital agency utilizing a $60,000 budget to test in-store effectiveness of mobile advertising, proving that customers who received digital media were 58% more likely to visit store locationsOversaw all digital media agency work, scoping projects, determining budget, and optimizingManaged monthly ad spend of $30,000 on weekly promotionsAnalyzed and reported on sales performance and customer behavior on digitally promoted itemsGuided the Web Development team in overhaul of company website and new program launchesUpdated store listings, rebuilt store pages, and strategized content, improving Local SEO results on all store locations

• Led digital marketing division in building an audience of over 95 million visitors while driving over $12.5 million in gross revenue and over $3.5 million in profit at a 50% ROI in six months• Managed the launch of a new Facebook team, producing a 60% ROI, a new user base of 7.5 million users, and 20,000 page likes while managing upwards of $600,000 in ad spend per month within two months of taking over new Facebook marketing team at Answers• Launched and managed $30,000 in monthly ad spend for mobile app install project driving over 3,500 installs in the first month• Partnered with web developers to create automated processes for campaign creation and optimization• Trained, evaluated and supervised new marketing analysts in PPC management

• Optimized traffic cost and performance on Answers video team to increase profit from $1,000 per day to over $25,000 per day in six months• Managed video marketing team, overseeing all aspects of traffic acquisition efforts• Developed and maintained relationships with account representatives at partnering advertising companies

• Managed traffic acquisition, spending upwards of $600,000 per month on tier 2 search engines• Optimized bids, search volume, and determined how to produce best possible ROI • Analyzed data to improve methods of data collection and problem solving• Implemented A/B testing and optimized landing pages to constantly increase conversions

• Created and executed plans for online marketing strategies based on data analysis• Managed several SEM accounts using keyword research, ad group creation, keyword expansion, ad copy analysis, bid strategy, campaign budgeting, and ad copy creation• Strategized and managed the upgrade of internal tools leading to improved team efficiency

• Produced ad copy, analyzed results, and tested new concepts to improve click-through and conversion rate• Restructured keyword category associations of thousands of keywords to produce more efficient data

• Acted as main contact for the creation and adaptation of all aspects of the hockey news website• Oversaw and made final resolutions on all design and branding concepts • Completed the first stages of SEO and ensured that the build was user friendly

Taught and tutored students in all high school grades in English Language Arts, Health, and Music. Was also involved in preparing all students for state and country-wide standardized tests in New York City.