Aryeh Powers Email & Phone Number

Israel

Responsible for SEO across all Rapaport websites, including rapaport.com, rapnet.com, and rapaportauctions.com. Manage and optimize video content for the Rapaport YouTube Channel. Some examples of accomplishments I'm proud of include:-Consistently garnered the number 1 position, consistently, for the high-traffic and highly desirable keyword, "diamond.

Los Angeles / Jerusalem

• Anticipate Marketing is a boutique digital marketing consultancy specializing in SEO and video SEO. Some achievements to-date include:
• Created and enhanced first-page-ranking websites for both branded and non-branded keywords
• Created and garnered high-value backlinks for clients’ websites to enhance search rankings
• Developed content roadmaps, managed content development and assisted in the development of creative copy for webpages (as well as meta tags and Schema markup)
• Optimized client-selected videos resulting in increased views and watch time on YouTube
• Created and implemented an organic lead-generating strategy resulting in a new and continuous organic-leads funnel

Jerusalem Area, Israel

• Responsible for overseeing the development of marketing collateral including company website, blog posts, bi-monthly newsletters, online advertisements, and language variation mini-sites. In addition, responsible for.
• Reduced customer acquisition cost (CAC) by more than 50%.
• Developed a comprehensive lead generation strategy that reduced cost per lead (CPL) by over 50%.
• Updated and revamped Google Analytics account (for all language variations) leading to in-depth analysis of sales sources and marketing campaigns.
• Developed campaign-tracking links that enabled a more robust understanding of online sources of traffic that resulted in new subscriptions and leads.
• Created cost-effective direct sale campaigns on Facebook. Created cost-effective lead generation from Facebook. Lowered CPL from Facebook advertising by over 50%.

Jerusalem Area, Israel

• Responsibilities included making sales via phone calls and emails to potential customers and developing collateral to assist the sales team.
• Created sales collateral and customer pitches for the sales team.
• Coached fellow sales team members on how to close deals and build deeper customer relationships.
• Made sales calls, emails and follow ups. Consistently ranked in the highest range of sales per hour among the sales team.

Greater Jerusalem Area, Israel

• Provided customers with online reputation-building and reputation-enhancement recommendations and the technical tools and instructions to implement them. Recommendations offered to clients served to enhance, and at.
• Implemented updates to client websites and web pages, reflecting best practices in search engine optimization (SEO), resulting in the rankings for desired webpages being pushed up to positions 1-10 (first page) in.
• Provided recommendations for client-controlled websites and web pages to reflect best practices in SEO resulting in desired webpages being pushed up to positions 1-10
• Created and optimized a corporate website for a client that ranked in first page search results shortly after its creation
• Provided recommendations to clients to address and compensate for any fluctuations or inconsistencies in the desired SERP
• Created new social profiles for clients

• Managed web development for corporate and non corporate clients
• Consulted with clients on marketing best practices
• Conducted market research to support web based initiatives
• Conducted competitor analysis to support of marketing initiatives
• Wrote posts for the company blog

• Managed and oversaw all marketing strategies and marketing campaigns for My Kosher LA
• Created marketing collateral for My Kosher LA (coupons, rate cards, spreadsheets etc.)
• Developed and maintained relationships with media contacts. Was responsible for the creation of the company press release and the dissemination of other company related stories
• Managed and insured quality control (accuracy) for all web site content

Los Angeles

• Oversaw the creation of all marketing collateral for the Go Jeans brand (product shoots, promotional brochures, branding, building and maintenance of gojeans.com etc.)
• Acted as corporate liaison with vendors and buyers in handling all comments and concerns with Go Jeans products and standards
• Created, built and maintained a social media platform and presence for Go Jeans
• Assisted in administrative tasks; processing and filing orders, tracking payments etc.

• Managed the development of the product resources section of medcafe.com – a social networking Web site dedicated solely to healthcare professionals
• Coordinated with technical staff to test and create compatible materials for the product section of medcafe.com
• Responsible for ensuring that all duplicated information was professional and accurate, in addition to meeting marketing criteria for medcafe.com
• Collaborated to create new and repackaged web site content under the following product categories: Key Marketing Messages, Prescribing Information*, Manufacturer Content and Supporting Clinical.

New York

• Conducted daily media monitoring of wires, print, web news services and blogs for various clients including Forest Laboratories, Bayer Healthcare, Solvay Pharmaceuticals and Genentech products
• Produced media materials (e.g. letter to key opinion leaders), conducted primary research and produced materials surrounding the FDA advisory committee on Liraglutide - a human GLP-1 analogue (Novo Nordisk).
• Conducted primary research for a nationwide hepatitis B campaign using the Center For Disease Control And Prevention Web site in addition to others to gather important statistical data and information surrounding the.
• Developed media audits, contact lists, editorial calendars and pitch ideas for campaigns that relied on media outreach
• Produced call reports (minutes) for clients
• Corporate liaison for print and public relations awards organizations

New York

• Processed and filed client search reports for ads on various search engines including Google, Yahoo, and MSN etc.
• Conducted organic keyword analysis, competitor analysis and website comments to enhance search rankings for our clients (search engine optimization). Clients included Emigrant Direct and Imperial Structured Settlement.

• Worked with the Therapy Office™ graphic team to create a more interactive Web site and one which would convey the marketing message of the product in a more clear and user friendly format.
• Developed trade-show standards, ran trade-show booths, and generated leads from those trade-shows.