Ary Ganeshalingam Email & Phone Number

London, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Leading the global brand repositioning and integrated creative platform (including global pitch) for one of the world's biggest Single Malt brands - The Glenlivet. Also in charge of Digital, across web, social and CRM. The CRM programme, The Guardians of The Glenlivet, is the largest CRM initiative in the Pernod Ricard world, with over 400,000 members.NPD projects including existing range revitalisation and new category opportunities.Created the Malt portfolio strategy and activation (the Malt Distillers Collection).Built experiential platform and digital programme for Aberlour, along with strategic development for tribes and Aberlour Distillery visitor centre revamp.Strong stakeholder and market management, with our brands distributed in over 75 countries.

London, United Kingdom

9 month FTC role at the premium wine and spirits company, Pernod Ricard UK, based in London. The role focuses on one of the biggest global wine brands in Jacob’s Creek. Further responsibility includes New Zealand’s premium wine brand, Brancott Estate and Argentinian premium growth brand, Graffigna. Two direct reports.Revamped brand strategy for Jacob’s Creek and fed the thinking into the new global ATL comms. Additionally responsible for developing its Sparkling Wine commercial strategy moving forward with Tesco, Sainsbury and Waitrose.Launched NPD initiatives of Jacob’s Creek Fiano & Sangiovese, Twin Pickings and Brancott Estate Sauvignon Gris. Developed new brand strategy for Brancott Estate by evolving the brand owner’s global direction, and specifically building a platform for the UK market (plus subsequent TTL marketing initiatives).Led project team for the planning and execution of Jacob’s Creek’s sponsorship of Wimbledon 2014.

Sydney Area, Australia

Lion (100% owned by Kirin) is one of Australasia's leading beverage and food companies; producing great brands in dairy, juice, soy and alcoholic beverages. Largest brewer in Australia, it has the second largest cider market share (19% volume share & valued at $80m). One direct report and managed agency village for both ATL and BTL activity.Developed the long-term cider strategy for Lion, and consequently built the platform for the introduction of a new business unit - LION CIDER, covering not just portfolio management but operations, commercial, sales, activation and resource capabilities. This has been a significant integration project for the business during the last 12 months.Further strategy work included the repositioning of the biggest beer Masterbrand in the country, Tooheys (valued at $200m).Additionally, re-aligned the brand strategy for 5 Seeds (second biggest cider brand in Australia), after conducting the most extensive cider research project in Lion. Currently developing its next big scale advertising campaign.

Melbourne Area, Australia

Premium Beverages is responsible for primarily marketing and distributing premium beer brands. Brands include Coopers, Sapporo, Mythos, Grolsch, Michelob ULTRA and Budweiser.Managed a portfolio of brands, worth $180 million. Responsible for an annual $10 million A&P spend with three direct reports and over fifteen agency/supplier liaisons.Envisaged and oversaw the product/brand development, marketing program and successful launch of the Coopers Brewery’s first prestige lager in its 149 year history, named Coopers 62 Pilsner.Built local strategy for the Sapporo brand in 2011; this includes revamping its brand strategy, introducing creative platforms, leading international pack changes and managing all communications. Reinvigorated the Budweiser brand in Australia which contributed to its growth of 40% YOY over seven years, this included the creation of the first ever local marketing campaign, “Buddy Up!”. Budweiser achieved is first ever Australian Liquor Industry Award Nomination for Best Import in 2009.

Sydney Area, Australia

Mango Communications is the marketing communications arm of DDB Worldwide Advertising Agency and it dealt with clients nationally and internationally. Clients: Mobil, Lipton, Daimaru Australia, Energizer, TAB, OAK Milk, NT Tourism Commission, Lotto, Dunlop Sports, AUSTAR, Sanyo, Ferrari Prancing Horse Racing, Sikorsky Helicopters and Healtheries.

Certificate In Strategy Planning Principles

Master'S Degree, Communications (Marketing)

Bachelor Of Commerce (B.Com.), Marketing, Management

Victorian Certificate Of Education