Aryn Bryant, Exec. Mba Email & Phone Number

• Developed and implemented branding, marketing, pricing, and public relations strategies for clients including Nest Cam, Firstline Brands, Lil’ Drug Store Products, Wolfgang Puck Iced Coffee, Replens, RepHresh Gel.
• Negotiated and placed media campaigns in accordance with marketing strategies consisting of paid, trade, and promotional support. Campaign tactics included broadcast, online, social media, print, outdoor, transit.
• Conceived and managed comprehensive, dynamic public relations strategies including crisis communications, brand development and maintenance, media relations, events, community relations. Pitched, secured, facilitated.
• Established and directed brand positioning.
• Developed creative materials including broadcast commercials, print ads, e-newsletters, press releases, brochures, websites, online and social media.

Branding, Marketing, Creative Development, Public Relations Lead for the launch of IP based international touring property, Monster High Live Tour (Mattel IP)

Houston, Texas Area

• Sr. Director of Marketing/ Sponsorship; Canada Tour Lead Aug. 2016-February 2019Sr. Director of Marketing/ Sponsorship Aug. 2015-July 2016Director of Marketing Jan 2013-Aug. 2015
• Developed comprehensive strategic marketing, public relations, ticket sales, sponsorship, and pricing strategies for the Harlem Globetrotters across (31) markets incl. Chicago, Houston, San Francisco, Washington DC.
• Canada Tour Lead: Managed a team of (7) Marketing Directors to achieve revenue objectives across (37) Canadian events annually. Exceeded Tour net revenue goals: 2018-103%, 2017-101%. Developed Canada-specific.
• Exceeded all annual revenue objectives: 2018-113%, 2017-106%, 2016-126%, 2015-107%, 2014-108%.
• Achieved 58% cumulative revenue growth across all markets 2014-2018.
• Delivered highest annual net revenue generating market 2015-2018 (~250 total markets). Produced top 10 annual revenue generating markets: 2018-(5), 2017-(3), 2016-(4), 2015-(2), 2014-(1).

Houston, Texas Area

• Developed and implemented comprehensive marketing and public relations strategies for arena and theater live music and comedy events in (16) markets throughout Texas, Oklahoma, and Kansas
• Directed campaigns for consistently greater than (30) events concurrently across all markets.
• Created and implemented advertising and promotional plans for radio, television, print, online, outdoor, transit, social, grassroots, and street media to achieve ticket sales objectives and manage advertising budgets.
• Negotiated and placed all media directly.
• Interfaced with artist management, agents, record labels, media, and venues to achieve mutually beneficial results.
• Created and executed marketing campaigns to reach the Hispanic consumer base.

San Francisco Bay Area

• Developed and implemented comprehensive marketing, public relations, sales, sponsorship, and pricing strategies for Ringling Bros. and Barnum & Bailey, Disney On Ice, Monster Jam, Supercross, Arenacross, Freestyle.
• Developed multi-faceted marketing campaigns including market research, media buying, promotional negotiation, sponsorship procurement, budget management, branding, creative material development, copywriting, and.
• Commanded all aspects of live event promotion including marketing strategy and implementation, determining revenue objectives, short/ long term results analysis, public relations, venue relationship management, box.
• Managed marketing expenditures in excess of $5.5 million annually.
• Oversaw campaign marketing budgets ranging from $15,000 to $750,000.
• Managed the development and training of (8) direct reports.

• Developed and implemented comprehensive marketing and public relations strategies for amphitheater, arena, and theater live music and comedy events in (24) markets throughout Texas, Oklahoma, Kansas, and New York.
• Directed campaigns for consistently greater than (30) events concurrently across all markets.
• Created and implemented advertising and promotional plans for radio, television, print, online, outdoor, transit, social, grassroots, and street media to achieve ticket sales objectives and manage advertising budgets.
• Negotiated and placed all media directly.
• Interfaced with artist management, agents, record labels, media, and venues to achieve mutually beneficial results.
• Created and executed marketing campaigns to reach the Hispanic consumer base.

Executive Master Of Business Administration, Global Management, 3.83; Beta Gamma Sigma Business Honor Society

Bachelor Of Arts (B.A.), English/Political Science, Cum Laude