Ariana Detrez Email & Phone Number

Charlotte, NC, US

• Lead digital asset design and management for Lowe's Personalized team, focusing on content for DIY and PRO customers.
• Collaborate with marketing to create multi-touch user journeys, enhancing customer engagement in loyalty and personalization initiatives.
• Present design concepts to senior leadership and peers, managing a full workload of design projects with a mobile-first approach, and utilizing tools like Adobe Creative Suite, Workfront, and Figma for efficient.

• Create social media and advertising assets such as video content, photography, and designs.
• Created the brand design and identity of a new product line for client Sift Naturals, resulting in a successful launch and sold out product during initial launch.
• Organize, plan, and host virtual and physical art workshops with local businesses to drive consumer engagement and revenue by over 40%.

• Work with internal clients in creative meetings to develop design ideas and maintain positive internal client relationships.
• Design and implement large presentations using PowerPoint & Illustrator to include embedded animations, audio and video.
• Create and test emails using HTML/CSS via ActOn and Litmus.

• Managed and executed all design projects on the team including, but not limited, to email design, templates, events, and website design.
• Implement streamlined processes for task completion, communication standards, and team organization via Airtable, Google Drive, and Asana directly increasing productivity and reducing team error by over 20%.
• Optimize project lifecycle to reduce organizational costs and increase member retention by 23% as measured by KPIs.
• Create employee onboarding and training processes as well as execute strategic hiring for scale.

• Created and managed a micro-agency focused on brand identity, design, and email marketing.
• Collaborated with small to mid sized businesses to create brand strategies and transform their designs through impactful graphics and illustrations that resonated with their target audiences.

• Collaborated with cross-functional teams to work on multiple projects at a time in an agile environment.
• Conducted client calls and walked through UX/UI projects, social graphics, infographics, reports.
• Clients included but aren’t limited to: Discovery+, Vudu, Walmart Wonderlab, CLA, Sports Illustrated Swim, and more.

Charlotte, North Carolina, United States

• Branding
• Web design and UX/UI using Sketch
• Social media design & strategy
• Photography and photo editing

• Established and developed the first Digital Photography program at Lake Brantley High School
• Created and executed lesson plans focused on Adobe Creative Cloud applications, design, and 2-D art techniques
• Led and trained the Blended Learning Team in an effort to seamlessly merge digital programs and tech with art in the classroom to drive innovative thinking and a new level of creativity for over 800 students

Bachelor’S Degree, Art Education

Associate’S Degree, Art Education